3 Business Decisions to Make During a Crisis • Michelle Gifford Creative

3 Business Decisions to Make During a Crisis

Last week everything blew up. The coronavirus hit, and everyone’s kids came home for a few weeks. Everyone’s businesses were hit too, and everything changed overnight. This has been a crazy few days to say the least. While we all get our footing, and try to take a breath, here are 3 business decisions I’d like you to consider while you are deciding how you are going to react to this new change of events. Just because we have a little bit of a set back, it doesn’t mean things own’t be fine again. This is our time to decide if we are going to build our business and to move forward in faith, or to set back in fear. I don’t think we should ever give in to fear. God is with us, he knows us. I have 3 things that we need to start considering right now as our businesses are changing and we are navigating this crazy time. Because not only are our businesses changing, but we are having to do this with our kids at home. 

3 simple decisions to make today to grow your business during a crisis. www.IamMichelleGifford.com

Are you ready to choose faith over fear?

There is a study out by Todd Herman. He says those that don’t let fear or distraction influence their business are 9 times more likely to have a pivot offering. Let’s talk about what that is What is a pivot offering? Are you ready to choose faith over fear and have a pivot offering? Are you ready to look to the long term and not freak out over the short term? That is the first decision to make. Think about what your audience needs right now and how you can serve them. We all have things we are working on, but what does your audience need right now? What can you offer that will help them right now in the midst of the crisis? 

How I’m pivoting in my business decisions:

I was going to be launching a business course this month, and I’ve put that on hold because it’s not what people need right now. I’m pivoting. This is a worldwide shift. This hardly ever happens that everyone across the globe is struggling in the same way. We are all working through almost the same thing at the same time. Think about your business. Is there a way you can help your audience right now that is different than you originally planned? 

When you’re thinking about what you are going to do with your business and stuff, I want you to remember that this is a short term situation. Now, I don’t know how long this will all last and when it will be over, but I do know that it won’t last 10 years. When you are thinking about what your business needs to do, and how you want to react, I want you to think long term. Where do you want your business to be in a year? Can you make the necessary adjustments to get there? 

Now let’s get to my 3 business decisions to make during a crisis: 

1- Consider Your Customer

We have moms who are home with their kids and now suddenly they are doing every meal. I know that one through me for a loop. I totally forgot that I need to do lunch every day for my kids since they are now home. So, is there something like that that you can offer your customers? Can you do meal plans? Maybe you can do eating healthy with food storage. If you are serving small businesses, and you know they are scared of not surviving this time of crisis, can you go live and give them encouragement and tips to get through this and be positive? What about people who do printables? Could you do something like this to help those who are home to create bonds with their kids and keep them busy? 

Let me tell you about my friend:

Piep.co is a plant shop on Instagram. She is going to be offering things you can do with your kids and plants because we are now with our kids all day. Are there things that you can do that will serve your audience in a unique way in this unique period of time? I want you to think about that and then I want you to do it. Put yourself out there and serve. 

We talked about looking long term and looking ahead. We know this is a short term situation. So, looking long term, is there something you can learn and gain from this time period? Can you strengthen your relationship with your customers and potential customers? Can you build brand loyalty because you are there and you are giving them encouragement and hope? Think about these things and how you can serve within your niche.

2-How Are You Going to Fit Your Work Time Into Your New Life?

Suddenly we are all home all the time. If you can stick to your schedule, that’s great. I think it’s important to have a plan of some kind. I have 5 kids, so I need to have a plan I’m not going to just stumble on time to work, or my kids to get their school stuff done. We have to think about our business and how that is going to look. Our family is our top priority, but we have business obligations too. I have clients that I need to serve, and I really want to serve you, my audience, as well. I need to make sure I have time to help my business succeed long term. This is an important business decision that you need to make. It might seem tricky, but it’s important for you to take your business seriously and make sure you have the time set aside to work. 

Now this is important, I want to tell you it’s ok for you to say that mom needs to work. Kids can play on their own. They can watch a movie in the afternoon so you can get things done. 

3- What Is Your Plan?

The third business decision you need to make is very important. You need to make a plan. What do I mean by this? Because I’m not launching products/courses, or going out of town, or having family visiting, I need a new plan. I suddenly have time at my house and that means I have a lot of time to create. Now, I think this is going to be a really beautiful thing to see how our businesses change because of this moment. And I think it’s going to be really amazing to see how things change and what is created because of this moment. What are you going to create? My goal is to get a whole month’s content done before that month is even started. And that’s actually an option right now because I don’t have all these other things that I have to leave home for. We don’t have sports practices and music lessons and trips to go on. So I have a little bit more time to create.

Here are a few questions to ask yourself as you make your next business decisions:

  • Are you sitting on a course that you’ve been thinking about? This may be your nudge to just get it done. 
  • Are you going to do what I’m going to do and plan your content and just get it created? I hope you’re planning your content. You know how I feel about content. 
  • Take a look at your systems. Do you have systems in place to make you money?
    I have my 14 day email list challenge. This would be a great time for you to go through and get your funnel system going. If you’re interested, go HERE. If you want to find out how you can get it for FREE– click HERE!
  • Is there a way you could serve your audience in a unique way?
  • Could you go live every day could you teach every day? 
  • Could you create something completely out of the box? That you would love yourself in 6 months if you created it. This is the time to dream.

Take advantage of this pause

Because we have this time and everyone is affected by this, we all have a little bit of a pause. Nobody is able to work to the level they were before, everyone is taking a minute and embracing themselves and regrouping. You have this moment to say, what do I really want to be doing with my business? Where do I want to take my business? This is a great time to do that. Because you have this extra time at home and you know that everyone is together in this time.

Get the back to business summit. I extended it for a couple weeks, so if you need to still sign up do it HERE.

It’s ok that we are sad, that things are different. This is the first business decision I want you to make, consider your customers. What can we create to really help and serve them now? Second, how are you going to fit time into your schedule to actually get business done? Third, what are you going to create? What big thing are you going to get done during this pause? It’s a beautiful that we get to be home, and create and have these experiences with our children and do all of these things. It’s the best that we are still home but we get to be together virtually. Tag me on instagram if you do these steps. I’d love to see what you’re up to and encourage you. Find me HERE.

How to deal with an unexpected crisis and grow your business. www.IamMichelleGifford.com
Dealing with a crisis: 3 business decisions to make today to grow your business. www.IamMichelleGifford.com
3 Business Decisions to Make During a Crisis. www.IamMichelleGifford.com

3 Business Decisions to Make During a Crisis

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