Are you looking to add your business to the Facebook world? It’s super easy to create a Facebook business page and it’s something you can do today. This post will walk you through step-by-step how to create a Facebook business page. Let’s get started!
What is a Facebook Business Page?
A Facebook business page is a public profile representing your business in hopes of advertising your services and increasing brand awareness and sales. Businesses usually use their pages to promote products and services through links, status updates, photos, and videos.
Mainly, the business page helps make connections with people online and it’s just another way for the brand to grow its audience and hopefully its revenue along with it.
Step-by-Step Tutorial: How to Create a Facebook Business Page
Step 1: Log in to your Facebook account. Navigate to the menu located on the left side of your screen and select the Pages option.
Step 2: Click on the blue button on the top left corner of your screen that says, “Create new profile or Page.”
Step 3: A preview of your new page will appear. Type in your business name, the category it falls under, and your bio. The bio is optional, but I recommend including it because it helps people understand how you serve them and helps your target audience find you.
Step 4: Add a profile picture, cover photo, and a brief description of your business in the About section. Make sure this description represents your brand and clearly states how you serve your customers. (What problem do you solve for them?)
Step 5: Customize your tabs and page settings according to your business goals. I recommend adding a call to action button. It’s always a good rule of thumb to have a CTA because it helps your audience know exactly what you want them to do. Your CTA could be joining your email opt-in, checking out a blog post, following you on Instagram, etc. You decide what would be best for your business, but no matter what make sure it’s easy for them to do.
FAQs About Creating a Facebook Business Page
Can you create a business page on Facebook separate from your personal account or do they have to be linked?
While you do need a personal Facebook account to create a business page, the two profiles remain separate by default. You can switch between your personal and professional profiles on Facebook and the content will remain separate as you post and interact on each one.
Can you create a Facebook business page on your mobile device?
Yes! Facebook is designed for a mobile experience through its app. The steps are slightly different than what is listed above.
Once you open the Facebook app on your smartphone, go to “Menu” and then scroll through your options. You will probably have to select “See more” to find the Pages option.
Tap on Pages and then you will tap the Create button in the top left corner. From there, you will follow the remaining steps listed above to create your Facebook business page.
Can you create a Facebook business page for free?
Yes! It is completely free to set up a Facebook business page. All you need is a personal account set up beforehand. If you are interested in running ads on Facebook, you do have to pay for that service. You can learn more about that HERE.
Key Takeaways
- A Facebook business page is a public profile representing your business in hopes of advertising your services and increasing brand awareness and sales.
- You can create a Facebook business page through your personal account by finding the Pages option listed in your menu. From there, follow the steps to create the page.
- You need a personal Facebook account in order to create a public business page, but the two accounts remain completely separate. You will never see your business content posted on your personal profile and vice versa. You just need to switch your profile user in order to navigate between the two.
- It is completely free to create a Facebook business page and you can create it on your desktop computer or from your mobile device.
Facebook Business Page
Creating your Facebook business page is a great addition to your marketing strategy, but make sure it’s not your only strategy. It’s best to spread your brand across multiple platforms. Follow me on Instagram @iammichellegifford for more tips and ideas on how to do just that!
If you liked this post and want to know more about promoting your business online, you’ll love these posts too.
You said...