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Hey! I'm Michelle!
The Social Strategist

How to End the Year With Power

Business Tips

Can you guys believe it’s December? We never thought this year was going to end, but here we are. I have some practices I do as I close out my business every year and I’ll be sharing those with you today. So, let’s get started: How to End the Year with Power. 



2020 got a bad rap and for very good reason. We had the pandemic, job shortages, the election, lay-offs, kids at home just to name a few. I also know a ton of people who had super hard personal trials this year too. I’m getting emotional just thinking about it. 

While this year could easily be summed up as terrible, I don’t want to move on thinking nothing good has happened this year–and I don’t want you to either. 2020 has also been eye-opening for me and has softened my heart. Something that has come to mind as I’ve reflected on this year is with pain and suffering also comes love and understanding. 2020 has given me a more understanding and empathetic heart. 

This past year my family and I have had so many repairs on our house. A wind storm blew over our fence, a plumbing disaster, and things just kept happening. 

It’s easy to get stuck in the mindset “oh, it’s just 2020, this is just how this year goes,” but I want you to see the beautiful things that have happened this year too. 


Find out how Michelle closes her business year with power and how you can too. www.iammichellegifford.com


How to End the Year with Power

2020 has changed your business. Period. Good things and bad things happened for your business this past year, but change nonetheless. 

To help me see how my business has evolved throughout each year, I always close out my business the same way every December. It’s a good way for me to see what all I and my business has really been able to accomplish. 

At the end of every year I take out a pen and paper and write down all the things I’ve accomplished with my business. This has become my #1 practice for closing out the year, and I hope it will for you too. 


Find out how to find success with your business as you close the year. www.iammichellegifford.com


When you recognize and acknowledge your business accomplishments it helps you realize the things you and your business are capable of. 

I’ve heard from several of you that you want to know more of my personal struggles and strides, so I’m going to share my list of 2020 business accomplishments. I’m so excited!


My 2020 Business Accomplishments

Check out my 2020 Business Accomplishments and then share yours with Michelle too. www.iammichellegifford.com


1- I bought my grandma’s house with my business money.

I am finally in a place with my business where I can afford something big like a house. I plan to use this as a second home or perhaps an AirBnb, but we’ll see. However, this house means much more to me than just a structure with walls and a roof. 

Growing up, I lived right next to my grandparents. Every morning before getting on the school bus, I’d run over to their house and my grandpa would sing to me while I scratched his back. That is one of my most tender memories, and it happened at that house. 

My grandparents are some of the most influential people in my life. My grandpa was a Speech and Debate teacher and my grandma was a Drama and English teacher. (And yes, she always made sure we used the right words and in the correct way!) Their example of hard work was completely life changing for me. 

A few months back, maybe around September/October, my cousin who lived in my grandparents’ house asked my parents if any of their kids wanted to purchase the home and I was the lucky one who said yes. I’m so grateful I was in a position to do so, and it is because of the success of my business that I was. 

Now, I’ll have my grandparents’ home and the memories in it forever. I get to have it, and my kids get to have the legacy. Gosh, what a blessing! 

Purchasing this home made me realize something groundbreaking–you can serve other people, and when you serve other people really well you can make your dreams come true.


Check out the story Michelle shared where she realized her dreams were coming true, and her advice on how to make yours come true too. www.iammichellegifford.com 


2- I surpassed the six figure mark in my business revenue. 

I busted right through that six figure mark and it feels really good! I was so, so close to hitting the six figure mark at the end of 2019, so once 2020 came, it was on! 

My business revenue has allowed me to spend more time on building my agency and building my team. I’ve hired some of the best women in the world. I get to give them the opportunity to work from home and to use their talents to serve others. I get to do that because I have a business where I can pay people. Isn’t that awesome?

I am so humbled I’m in the position to do so and think this whole experience with them is so amazing! 


3- I launched an earring line. 

What! Leather Drop is the official name, and you can check out the line here on Instagram. I even have earrings that match my planner! I love it. By the way, I have a planner and it’s been selling really well. If you don’t have it, you need it. You can check it out here


4- I launched Money Makers.

What a special group of women. I’ve grown to love them so much. Money Makers is my group coaching group of women who have their own businesses and are interested in growing, becoming more stable, and are ready to take the next step in being and feeling successful in their businesses–and maybe in their lives too! 

I launched this group in March right after the pandemic shut down. I posted daily videos on how to grow their business, coaching them on how to be successful even through a pandemic. Due to their involvement in my group, their businesses grew faster and bigger than they ever have before. I am humbled I was a part of that experience with them in such an intimate way, and now I’ll be cheering them on when they end their year with power too! 


5- I’ve consulted with top brands.

Marco Polo, KSL, Don’t Miss This, and Cake by Courtney are just a few of the big names I’ve worked with in 2020. Working with these bigger brands definitely boosts my confidence as a consulting business woman. It makes me realize I do know what I’m doing and it’s working for other people! 


6- I have an agency with the best clients ever. 

I absolutely love my clients. Twist Me Pretty, Cake by Courtney, Olive Ave Co., Homage Co. and a bunch more who are just the best women-run businesses, and I get to help make them more money and make a bigger impact. Could it get any better?


7- I spoke at the Choice Publicity Conference.

This conference is put on by Choice Media & Communications. It is a business to help improve influencers’ and/or brands’ public relations. It was such an amazing experience and I got to meet all sorts of women. What a dream! I am honored that I was able to attend and be a guest speaker.


Michelle said it's important to own who you are and own what you're good at, especially when it comes to offering services to customers. www.iammichellegifford.com


I am the Boss 

This year I am the boss. Talk about ending the year with power. I am amazed at the change and the challenge this brings. Once you hit a level where you are the authority figure consulting other people and you’re charging a lot of money for it there’s just a different mentality that needs to be brought to the table. 

Looking back at my 2019 self, I’d say becoming the boss is my biggest change. I’ve had to own who I am, own the things I am good at, and to stand up and say, ‘Yeah, I am really good at this and I am going to charge for this.’ It’s been such a transformation for me in becoming confident and to be able to tell people I am the best choice for their business and I will be able to help them with their needs. 

Looking back, I’ve realized I improved in more areas than just my business. I’ve improved my relationship with money, I am more confident, and I’m a better mom. I’m just in a different place. Not that things were ever easy–in fact I don’t ever remember thinking “Huh, that week was easy.” 

I am looking forward to 2021 with faith and excitement because I know how I’ve been tremendously blessed and how I and my business have grown over this past year. I know big things are to come. 

Thank you for being here with me! Thank you for bearing with me, supporting me, and following me. I hope these things can give you strength, encouragement, and faith on what can happen for you and your business too. 


It’s Your Turn!

Are you ready to end your year with Power?

Now, I want you to sit, get your pen and paper, and write all the things that happened for your business this year. And write about who you are today because of it. Compare it to who you were and what your business was last year. You will be amazed and so proud of yourself and will also have a better vision of where you want to go and how you need to get there. 

Also, another plus to this exercise is it helps you make time for gratitude. If you are ungrateful then why would God send you more awesome things? Acknowledge the cool stuff He’s given you and the opportunities He’s given you. 

There are so many blessings that happened during 2020, so I don’t want you to leave saying, “Good riddance” never turning your back on it again. Yes, it was really hard, but the hard has made you a different, more beautiful person and writing it down will help you recognize that. 

So, grab a pen and paper and get to work. Have fun with this! You could make it a blog post where it’s something permanent. And who knows, you could help someone because you posted it. 

But definitely come to my Instagram and leave me a note telling me the amazing things you and your business has done this year. I can’t wait to cheer you on!

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