Maskcara Artist Review with I am Michelle Gifford what its like to be a maskcara artist

Maskcara Artist Review Month 1 with I am Michelle Gifford

Maskcara Business

Maskcara Artist Review with I am Michelle Gifford what its like to be a maskcara artist

Maskcara Artist Review Month 1

When I started this experiment, I will be the first to admit that I was being a little selfish.  I’ve been in this online business space for more than ten years and I wanted to figure out if the business principles I learned would work.  Did you notice all the “I’s” in there?  I was making it all about me and my experiment. (You can check out the original Maskcara experiment post here,  and my follow up Maskcara Artist Review here.  

Well, I’ve changed my mind.  

Let me introduce you to Leslie.

Maskcara artist review I am Michelle Gifford Leslies Loves Blog


 Leslie signed up under me a few weeks ago.  When she first emailed me asking about joining my team, I immediately knew she was my kind of girl.  She was ready to build a business, not just sell makeup.  Within 24 hours of signing up, she had a blog and new Instagram account up and running.  We chat back and forth on Voxer and one of my favorite messages was a short video showing me that she had gotten her blog post completely SEO ready.  

In her first month, Leslie has reached Elite-HACer (which means she has sold $800 worth of product).  To achieve that in her first month is mind blowing.  So proud and honored to have her on my team.


Let me introduce you to JoEllen.

Maskcara artist review with i am Michelle Gifford and I am Joellen woods

 JoEllen is my amazing sister-in-law.  When I first signed up for Maskcara, I tried to create all of the tutorials and videos myself.  Turned out, I’m not great at it.  JoEllen is a licensed esthetician and a model living in New Zealand.  She couldn’t sign up as an artist herself, so we joined forces.  She creates content and I do the business side.  We are a match made in heaven for sure.  We each get to do what we love.

I have seen amazing things happen in the last month.  She has taken my training as well and now is rocking it at SEO, blogging and photography.  

Let me introduce you to my Maskcara girls.

I have been able to meet a lot of women who have joined Maskcara.  They are hard working and sincere.  I have loved being able to help coach them and teach them how to grow their business.  

They are why things have changed.

My experiment is now a lot less about me and a whole lot more about how I can help these girls achieve their goals.  

If you want to join our team, we would love to have you and I’d love to teach you how to grow an online business step-by-step.  If you don’t, not to worry, I will continue to give you the honest update of this experiment.

State of the Business update:

Success: We are now Elite HAC-ers which means that we have sold $800 of product.  That has been mostly from people close to us who love the product.  We have spent the month putting together our email list and establishing our brand.

Problems:  I have found that with some people (me included), the makeup takes a little bit of time to adjust to their skin.  For me, I think it was because it is cream based, which I have never used.  When I first starting using the product, I was convinced that I could never sell this product because it just didn’t work for me.  The makeup would feel like I could just wipe it off and I would get a little break out on my neck.  I gave it a few weeks and now I love it and use it daily.  The other day my friend told me that I looked brighter.  I’ll take that, but it did take some transition time for me.  

What I’ve been up to:

I have put a lot of time into creating my emails for people who sign up for our color match quiz and working on Facebook ads.  I’ve been receiving some mentoring for using Facebook ads and opt ins for business.  My mind has completely expanded to this possibility.  I don’t recommend jumping into Facebook ads for the beginning artist.  There is a lot of backend work (email sequence, opt ins, etc…) that you have to have mastered before you tackle that.  Don’t want you wasting your money until you know how to get the most out of it.

Maskcara Artist Review with I am Michelle Gifford what its like to be a maskcara artist

My plans:

-My big goal for my team is to help them create a brand for themselves and then use that to naturally sell Maskcara (a product they love).  To do that, I will be incorporating Maskcara products naturally into my own online presence.  (Don’t worry loyal followers, I will never push and I will stick to my rules, but I do use and love the product, so you will see how I use and love the product in real life.)

-I will be running Facebook ads in the next week.  I’ll keep you posted on the success of this.  I’m confident in the process but a little nervous to actually put this theory into practice.  It could work and it could not.  


So, what are your questions?  What questions about Maskcara or MLM/Direct Distributing do you have?  What do you wish I told more about?  Leave me your question in the comments.

Maskcara Artist Review with I am Michelle Gifford what its like to be a maskcara artist
Maskcara Artist Review with I am Michelle Gifford what its like to be a maskcara artist


  1. Paula says:

    I am an older mature woman (61) and also an RN and Licensed Esthetician. I love makeup. Are there very many older women like me who are with Maskcara as Artists? At the present time I am with another makeup MLM but haven’t done much with it because I am intrigued by Maskcara. I have tried the products and still need to work with it to get it right as far as shades go. If I join the company, do I have to join under the person I ordered from? She never acknowledged my order so I wasn’t impressed. Thanks for your help.

    • says:

      Hey Paula,
      Thanks for your comment! A nurse and an Esthetician! That is a killer combination. My mom is a nurse and so I know how much work and heart go into that job. There are some more “mature” (as you call them) ladies in Maskcara but not a lot. I think this plays to your advantage because you can easily stand out and you have the know-how and experience to back it up. You don’t have to sign up under the person that you ordered from. I’ll shoot you an email right now. Excited to chat with you!

  2. Gia says:

    Hi! Can you please send me some info about being a Maskcara distributor? Thanks!

  3. Becca P says:

    I am returning to school full time in January. I love the idea of selling something online- that doesn’t necessarily take me away from my family. BUT, the market seems so saturated by Younique and Senegence (at least in my area). I thought one reason Maskara may be a success was the price point. Do you think it’s “affordable”?

    • says:

      Hey Becca,

      So great to hear from you. Yes, this is a great time to get into Maskcara and the price point is great. I’m going to email you right now!

  4. valerie solorio says:

    I am 52 yrs and have a full time job as a inside sales rep. I also am a freelance MUA on the side but being a freelance artist is very competitive and saturated. I have been thinking about joining something like this so I can pursue my passion along with making some money on the side.
    I’d like to try the product first before joining. Can you suggest which products to try first and then send me info about becoming a Maskara distributor? I would greatly appreciate it.

    • says:

      Hey Valerie, thanks for visiting my site! Maskcara would be great for you. I’ll email you with the info.


  5. Gina Cretikos says:

    Hi! I just joined under your team, so i’m excited to get started. I ordered the $199 kit, do you think that’s ok? The thing i’m most nervous about is the color matching for the foundation. I tried to take the quiz on your website, but when it came to the results, it said the video couldn’t play because of the security settings on my computer?

    One question: what happens when i run out of samples from my kit? Do i order more? the cost of them?

    Excited to start this new adventure!

  6. Kacie Eller says:

    Hi. I am very interested as well, but I would like some more information before I jump into it? I went to school years ago for aesthetics but never pursued it. I am currently in nursing school and would like to explore this opportunity.


    So maybe putting the cart before the horse here but I am interested in becoming an Artist but still need to try the products for myself. Can you send me some more info on tops of how I could get started? I’ve never done any blogs or anything online before but think it would be fun!

    • says:

      Hey Morgan, Excited to chat with you. I’ll be email you some info:)


  8. Vanessa Gonzales says:

    Hello Michelle!
    Love your blog and just sent you an email about joining your team! Looking forward to hearing from you! Best – V

  9. Brandee Hagelganz says:

    Hi, I’m an esthetician, and 46. I love makeup and am looking for a way to make a little extra money, find a good makeup line that’s affordable while having fun. Can you email me any advise or info about the makeup? Does it work well with older skin? Are there any discounts for being an artist? Like to reorder products. Thank you in advance.

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