Why Not Having a Website is Losing You Money 

Have you thought about creating a website for your business, but are afraid to take that final jump? Where do you even get a website? How do you know what is a good price? There’s a lot that goes into it, but don’t let that stop you from getting one. Even if you are killing it on Instagram or on your Etsy shop, you could be making so much more money! Here’s my top reasons why not having a website is losing you money. 


Along with why not having a website is losing you money, I have 5 reasons why you should have a website. Once you get done reading them, you will be ready to take the jump! I promise. However, don’t feel pressured into it if you are not ready. If you are just starting out in your business, I respect that. It’s OK to wait for a bit and put some feelers out there for this whole business thing. 

If you’re ready to turn your business into one that is built to last, having a killer website is one of the first things that will help take you there. And there’s no better time to get a website because one, it’s the cheapest it’s ever been to create a website. And two, I’m giving an amazing discount on my Showit templates right now! 


It’s my birthday! 

In honor of my birthday month (mark your calendars for October 29) I will be discounting a different product each week, and first up are my website templates! If you buy one of my amazing templates, you could literally have a website up in a day or two. I’ve done most of the work for you, so all you have to do is pick your favorite template and paste in your content. 

You can check out my Showit templates here! Use code “birthday” to get $200 off! 

top 5 reasons why your business will do better with a website. www.iammichellegifford.com


5 Reasons Why You Need a Website 

Reason #1: You own your website. 

You can advertise your business as much as you want on Instagram, but when it comes down to it, you don’t own your Instagram followers. You never know, Instagram could decide one day to take your account down or give you limits to what you can post. And it would be fair because that’s their website, their platform. Just like they control how much of your content is shown to your audience. It’s probably a very limiting number, but it’s their algorithm and we have to be OK with that. 

Having a place you can call your own where you call the shots sounds really nice, doesn’t it? You get to set up your website just how you like it and design it down to every detail. You deserve to have that kind of space where your audience has zero distractions from seeing what you can offer them. 


Reason #2: You control where your audience goes. 

With your own website, you decide the journey you take your audience on. You decide the flow of your content and how it will guide your audience to the answers they are looking for. In the end, hopefully it brings them to buying one of your products that will solve their problem. (Which brings me to my third reason.) 


Reason #3: It makes it easier for people to pay you. 

Make sure your website is set up to accept payment. This is a big deal because that means your website can make you money in your sleep. Someone could come across your website in the middle of the night and you could wake up to a product sale or a client booking. Wouldn’t that be so cool? 

why having a website is the best thing you can do for your business. www.iammichellegifford.com


Reason #4: Suddenly, you become legit. 

You become legit to two parties: yourself and your audience. 

There’s something about getting a website that makes you feel more legit. Suddenly, the side gig you did on Instagram isn’t just a hobby anymore. It’s your business that you are investing in. That is a big deal that you should be proud of! 

Also, you want to look legit to potential customers if you’re serious about making your business built to last. Having a website helps a ton with looking professional and experienced. 

Check out these stats:

  • 30 percent of consumers won’t consider a business without a website. 
  • 46 percent of consumers said a website is the biggest determinant of whether or not they trust a company. 

Having a nice looking website alone helps your business. As I mentioned earlier, it’s OK if you’re not ready to get a website. Take a bit to get used to your business if you’re just starting out. You’ll know when it’s right to take the next step. 


Reason #5: Search engines. 

There are three large search engines: Pinterest, Google, and YouTube. Having a website with a blog set up on there makes it so your website can show up on two of the three search engines. That is a big deal! If you set up your SEO correctly, your brand is spreading with the search engine doing all the work for you. 

Unfortunately, Instagram is not a search engine. That means the content posted on there is very short-term. That’s another big reason why not having a website is losing you money. A website makes your content long-lasting which is what you want if you want a sustainable business. 

why you should'nt hold yourself back from getting a website. www.iammichellegifford.com


3 Reasons Why You Haven’t Started a Website Yet 

I think I know why you haven’t started a website yet. Here are the top 3 reasons why my clients usually haven’t yet:

  • Reason #1: It’s too much money. 
  • Reason #2: You’re scared. 
  • Reason #3: You don’t know how to start one. 

It’s never been cheaper in the history of the world for you to create a website. Plus, it’s never been easier! You can design your very own website without dealing with any coding. (Also, my Showit templates make it incredibly easy for you right now!) 

I know, it can be scary starting a website. But it will seem a lot less scary if you find the right resources and the right support system. Follow me on Instagram @iammichellegifford and I’ll be happy to answer any of your questions! 

Hopefully, the third reason is not an excuse anymore. You know all you have to do is check out my Showit templates and you will be given steps on how to turn it into one that is perfect for your business. It really is that easy. 

it's never been cheaper or easier to have your very own website. www.iammichellegifford.com

I want you to feel confident when you send people to your website. Having a beautiful and well-functioning site is not only necessary but doable. Just take a look at my Showit templates and find one you’ll love! Don’t forget to use code “birthday” to get $200 off! 


Why Not Having a Website is Losing You Money 

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