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How Tailwind Simplifies My Business

Business Tips, How to Make Money, Pinterest, Productivity

How Tailwind Simplifies My Business

People ask me all the time how to make Pinterest work for them. My secret? Tailwind. I love how Tailwind simplifies my business by making pinning to Pinterest easy and effective. As a mom and business owner, I love programs that save me time while also making me money!

How Tailwind Simplifies My Business: Learn How to Grow Online with Pinterest and Tailwind. Simple Graphic of Computer on desk. www.IamMichelleGifford.com What is Tailwind? 

Tailwind is a social media management tool that I love to use for Pinterest. It saves me so much time. So what does it do? It’s designed to help pin content more efficiently and effectively. You can schedule your content ahead of time, so it’ll pin at the most optimal times for your audience! Tailwind also analyzes your pins and gives you info on what pins are performing well, and it automatically repins popular pins.  

How Using Tailwind with Pinterest Simplifies My Business 

If you’ve been around for a while, then you know I am a big believer in Pinterest. Pinterest is a HUGE part of my business and has been a driving factor behind its growth. Unlike Instagram, Pinterest is a search engine. For the best exposure on Pinterest, you have to be pinning frequently. But no one has time to be uploading images to Pinterest every day. Tailwind is so useful because it helps you schedule your content for Pinterest weeks ahead of time. I love that I can spend 1-2 hours a month putting my Pins on a schedule and still have effective content going out every day. 

Tailwind and Pinterest are Certified Partners

Tailwind simplifies my business because it’s a certified partner with Pinterest.  That’s a big deal. Why? Because it isn’t like Instagram or other social media platforms where you feel like you get dinged if you use some other program to schedule out your content. In fact, Pinterest loves it when you use Tailwind. So besides Tailwind and Pinterest being certified partners, why else do I love Tailwind? 

Well, here are some features of Tailwind that I love and how they’ve simplified my business…

Tailwind Features That Have Simplified My Business

Background picture of laptop and hot drink. 7 Features I love about Tailwind. www.IamMichelleGifford.com

  1. The ability to create beautiful pins in Tailwind with their suggested content and ideas
  2. Tailwind identifies your target audience, so you’re seen by the right people.
  3. It has a Smart Scheduler! Tailwind helps you know what time is best to post for your max engagement, which helps you get the most out of your content. 
  4. SmartLoop: this tool automatically reposts seasonal pins for you. 
  5. There’s a browser extension that makes pinning even easier! I highly recommend adding Tailwind to your browser. 
  6. You have access to Pinterest communities that give you the ability to cross-promote others’ content and utilize their audience to your benefit.
  7. You can create pins in bulk…I think that speaks for itself! 

Why I love the Smart Scheduler 

The Smart Scheduler is definitely my favorite feature because it makes me so efficient! I love that Tailwind helps put things on a schedule, so that I can spend less time planning and still have AMAZING content going out. Plus, I don’t have to remember all the different times of each day that are optimal for my pins to be pinned. Like any mom, I have enough to do and remember already! I love that Tailwind can take one thing off my plate. 

How Tailwind SmartLoop Simplifies My Business

Do you have pins that are valuable content year-round? Tailwind maximizes your content by recycling those pins for you automatically! You can use Tailwind to schedule your pins to loop for as long as your want! This is a great way to extend the life of your content and get the max benefit out of your work without having to continually create new pins! 

Picture of office supplies. How to Use Tailwind to Get the Most Out of Your Content. www.IamMichelleGifford.com

Why I Recommend Tailwind to Everyone Who Uses Pinterest for Business

This is my favorite kind of product. I feel very passionate about Tailwind. In fact, my marketing agency does not take Pinterest clients if they don’t have a Tailwind account because it’s THAT important to any successful business. If you’re using Pinterest at all, then you need to be using Tailwind. Period. You’re wasting so much time without it. Tailwind will not only help you reach your ideal audience on Pinterest, it will optimize your pinning strategy and help your business grow! 

So if you’re still not using Pinterest, then here’s your sign to start! Why? Because Pinterest is a valuable search engine that helps drive traffic to your product and blog posts. (Need help getting started on Pinterest? Check out my Pinterest 101 course HERE.) 

I do have an affiliate link for Tailwind because I truly love this service, and it has been a valuable tool to help me grow my business. Plus, I think it would be an amazing tool for your business too. You can use this link and get 50% off! 

So invest in your business and save yourself some time—get Tailwind here

*Disclosure: I only recommend products I would use myself and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission. Read full privacy policy here.”

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