How to Earn $20k Through Instagram’s New Program

I’m switching things up with my podcast and blog posts this week! Starting now, every Monday will be dedicated to all the marketing updates you need to be aware of for your business. I talk about things happening on different marketing platforms and how they will affect your business–and how you can be proactive in adapting to these changes and growing your business along the way. Here’s how to earn $20k through Instagram’s new program.



Instagram just announced something BIG and I’m going to tell you all about it. Are you ready to get paid $20 thousand from Instagram just to post reels? It may sound too good to be true, but you’ll have to keep reading to find out for yourself. 😉 

This opportunity is related to a recent announcement Instagram just made–and they are calling it their Reels Surprise Program. Reels Surprise is a bonus program where you can earn $1 thousand, $10 thousand, or even $20 thousand from Instagram for creating entertaining and engaging reels. 


instagram's new reels surprise bonus program.


FAQs about Instagram’s Reels Surprise Program

This sounds like it could be out of reach for you just hearing the gist of it, but it’s actually pretty simple. Here’s what you need to know about Instagram’s Reels Surprise Program.


How do you know if you’re eligible for the Reels Surprise Program?

To be eligible for the Reels Surprise Program, you first need to make sure your Instagram account is public. Private accounts cannot participate in this program, so make sure your account is either a creator or business account. 

When you are eligible, you will get a notification at the top of your screen letting you know you are able to participate in the program. When you click on that notification it will take you to your professional dashboard. From there, you will need to set up a way for you to get paid by Instagram. Then you just start creating reels! 


faqs about the reels surprise program hosted by instagram.


Why is Instagram hosting this Reels Surprise Program?

Instagram is increasing its incentives for creators to be on their platform due to the competition heating up with TikTok. (Did you see TikTok just added pictures to the app?) Instagram is trying to give more reasons for people to stay and build a business on their platform. 

If you read through Instagram’s FAQs about their Reels Surprise Program, you’ll get a clue as to why they are willing to give away so much money to their users. They said those who are “new to Bonuses” are eligible to participate. 

This means Instagram wants more creators to join the bonus program and commit to making better content on the app. When there is better content, more people want to stay on the app. And if more people are on the app then Instagram makes more money through ads. It’s a business strategy.


How do you increase your chances to win the bonuses in the Reels Surprise Program?

First, you need to make sure you are creating reels. Instagram has been telling us for a very long time that they want us to create more reels. They want us to because consumers–people on the app–are watching videos more than they are reading posts. Click HERE for tips on making simple and effective reels. 

Next, make sure you are creating reels for your specific audience. This is something you should actually be doing all of the time in order to grow your business. So, think about what your audience is going to like and share with other people and start creating more of that content. 


Do’s & Don’ts for Creating Killer Instagram Reels


what you need to know to earn money on instagram through reels.


Do’s for Creating Killer Instagram Reels

  • Make it entertaining and fun.
  • Start a trend.
  • Use Instagram creative tools like text filters or camera effects.
  • Make sure your video is filmed in a vertical format.
  • Use audio that is either original or from Instagram’s music library. (If you use music that is not in their library it will most likely be taken down because your music is not licensed through Instagram.) 
  • Have fun! Try new things and be your true authentic self. 

Dont’s for Creating Killer Instagram Reels

  • Avoid posting blurry and low-resolution videos. 
  • Don’t recycle from other apps A.K.A. bring your TikTok videos to Instagram without any editing done first.
  • Never leave any watermarks on your video.
  • Do not upload videos with a border.


instagram's big announcement for business owners and creators.


How to Earn $20k Through Instagram’s New Program

Alright, friends, this is how to earn $20k through Instagram’s new program. I want you to make that money! If you have any questions at all, come send me a dm on Instagram. I’d love to chat! You can find me @iammichellegifford. If you want more marketing updates like this one sent to you weekly (+ a list of trending audio), you can click HERE or text “marketing” to 951-309-7885 and they will come straight to your email inbox! 


How to Earn $20k Through Instagram’s New Program

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