The Real Reason You Need a Blog
Is blogging dead? Isn’t it so 2008? No, biz sister, it is not! Blogging is SO important to running a long-term, successful business. It does so much more for your online platform than only using Instagram where you have to follow their rules. The real reason you need a blog for your business is to make it long lasting!
But, there is a right way to blog. That right way is what will get you the search results you need to get a thriving business. Are you ready for the secrets? Yes! Let’s do this!
A few years ago I decided to run my own experiment just to see what would happen. I joined a MLM (multi-level marketing business) and I didn’t want to do it the normal way where I ask my family and friends if they want to do it with me. I only used blogging, Pinterest, and emailing to grow my position in the MLM. Within a year, I became top in the company. I was top in sales, and I think in recruits too.
I did all of that without asking a single person to join my team. All of it was through blogging! Crazy, right?
Now, I’ve said goodbye to MLMs, but my sister-in-law is rocking it with hers! She’s all about fashion and beauty and helping you find what you feel confident in. You can follow her on Instagram at @iamjoellen.
So, my experiment showed that blogging really can be successful even when it’s not your own business. Imagine how effective it would be when it’s your own message and products you’re selling. Effectiveness–that is one of the real reasons you need a blog!
Some Blogging Stats
- Companies who blog get 97 percent more links to their website.
What does that mean? Think about a company website and how it has all the basic landing pages–home, contact, about, etc. If one of the landing pages was a blog, that company website would have content being regularly created and updated which would bring more people back to that website when they are clicking on the links provided by the blog posts.
- 77 percent of internet users read blogs.
- Marketers who prioritize blogging are 13 times more likely to have a positive return on investment.
- Businesses who blog experience twice as much email traffic.
- Websites who blog have 434 percent more index pages.
- SEO leads have a 14.6 percent close rate.
On that last SEO statistic, that’s actually a really high number! And that’s a good thing! This stat is referring to what people search for on Google, for example, and they end up finding you and clicking on your blog post.
I’m sharing these stats with you because I don’t want you to just take my word for it, that blogs play a key role in a successful business, but to see that these stats are backing up my belief for the real reason you need a blog.
Five Reasons You Need a Blog
I know I said there’s a real reason you need a blog, but there’s actually five. These five reasons are what convinced me to focus on blogging regularly and I’ve reaped the rewards because of it.
My goal for you is to have a long-lasting and sustainable business and having a blog is what will help you have that. OK, let’s just into the five reasons.
Reason #1: You need a home base.
If you’re completely relying on Instagram for your business advertising and marketing then you’re letting someone else be in control of your destiny. Haha, too dramatic? But just think about it!
If you’re solely relying on Instagram, you’ve got to play their game to even be seen by enough people. You’ve got to do the reels, the stories, the igtv, and have you heard about the new feature they just released? That one too. (Click here to find out Instagram’s new feature.)
You’ve got to participate in all their features to even keep up with all the news and influencers running through Instagram’s feed every single day. I’m not putting down Instagram by any means, I’m just saying in order for your business to thrive you need to have a home base that you own where you have complete control over what and how things are posted.
Reason #2: Your content becomes more searchable.
Do you know the top three search engines right now? Pinterest, Google, and YouTube.
Your content is searchable on Pinterest and Google when you blog the right way. When you become searchable, the people who find you see you as the answer to their question or the solution to their problem. How cool is that?
Usually, people go to Google and Pinterest when they have a question or they’re searching for the action to take. Those are the people you want to find your business!
On the other hand, when people are on Instagram, they’re usually there to scroll, check in with some friends, and be entertained. Do you see the issue here?
If you’re only using Instagram for your business, you may find people who are interested in your business, but they will hardly ever act by buying your product, signing up for your course, or whatever it may be because that is not their intention when on Instagram. If someone finds you on Pinterest or Google, they are already in the mindset to act a.k.a buy that product or service!
Reason #3: It allows your content to be evergreen.
If you’re just relying on temporary platforms (like Instagram or Clubhouse) then you run the risk of content getting lost and it never resurfacing.
For example, a post I made two years ago is not effective right now because the only way to find it is to go back and forever search through my feed and no one will ever want to do that.
Blog posts can be used for years. I have blog posts I’ve written years and years ago and they are still making me money today because they are easily searchable! Thanks to Pinterest and Google, my blog posts are still getting picked up and viewed without me having to do a thing.
Reason #4: It provides another revenue stream.
Your blog can lead to your website, which will lead to your products, which may be what someone is looking for. This is a natural flow for receiving revenue from your blog.
Another way to make money on a blog is through affiliate sales. Maybe you’re a fashion blogger and you do reward style, so if someone buys a pair of leggings through the link on your blog then you get affiliate money.
Another way you can make money on a blog is getting ad money. I know a lot of bloggers who are making tons of money from having ads on their blog posts.
Reason #5: Your blog should be part of your overall strategy.
Listen, I talk about this a lot, but I have my core content formula and if you really want to dive deep into this then you can go check out my core content code course on my website.
My core content code is basically creating a piece of core content every week. This piece of content needs to be something that adds a lot of value. Mine is my podcast. My followers count on me being there every week, and I’m there for them.
This content can be a blog post, an IGTV, a video, a live, etc. Whatever this piece of content is, it needs to be stretched. One way I stretch my podcast episode is by writing a blog post on it every week. Every time I have a new episode, I have a new blog post to go with it.
Putting your core content on your blog post in one of the best ways to stretch your content because you’re then utilizing all the search engines–specifically if your core content is a weekly YouTube video.
I know there are funny feelings about blogging because back in 2008 it was all about everyday things and sharing pictures of your kids. While that is nice, it is not what we are searching for and it is not what we will see anymore.
Bloggers are very intentional about creating content that is searchable and useful for their audience. They want to be the answer to your questions and the solution to your problems.
The people who are serious about their business are taking the time to create a home base for their content that is searchable and evergreen.
Trust me on this. I have been blogging and helping other bloggers for years and have seen so much success from it.
If you have questions about blogging, come over to Instagram and ask me @iammichellegifford. I’d love to chat! And if you just loved this blog post and want more like this, visit my blog site for more tips and tricks on how to be a successful content creator and money maker!