One of the best things you can do as a content creator is make real connections with your audience. How confident are you with the connection you have with your audience? How often are you nurturing and educating them? I chatted with the best of the best influencers when it comes to connecting with a growing audience. It’s Mandi from Happy Happy Houseplant. Get ready because she shares the secret strategy to explode your Instagram following. 

 

 

If you missed my last blog post, it’s part one of this two-part series on growing your brand on Instagram while still making real connections with your audience. You can catch the first part HERE. Mandi with Happy Happy Houseplant is an amazing example of making meaningful connections with her growing audience. She touched on 3 ways you can connect with your audience in the last post and we are diving deep into strategy for this one!

 

 

The Secret Strategy to Explode Your Instagram Following: Attract, Nurture, Sell

I’ve talked about this attract, nurture, sell strategy before but I’m excited to talk about it with you when it’s coming from one of my client’s perspectives. It’s one thing to hear how a strategy works in general, but it’s another when you can see how it actually helps someone explode their Instagram account. And that’s exactly what happened to Mandi with Happy Happy Houseplant.

Happy Happy Houseplant’s Instagram audience grew over 350K followers in one year. That’s insane! Mandi contributes part of this growth to the new content strategy she incorporated that she learned when she started working with my marketing team. 

This strategy breaks down the type of content you should create to attract new followers, nurture your current followers, and sell to your die-hard followers. Mandi admits that her team did an amazing job at educating and nurturing their audience, but didn’t really post any content to attract new followers. 

She quickly realized that when they married the two types of content together–attracting and nurturing–it exploded their following. This looked like new people discovering her attraction content through reels that got millions of views and then those people would look at their Instagram account and see the nurturing content throughout their feed. The reels piqued the new peoples’ interest and the educational posts are what made them follow for more. 

 

 

The Secret Strategy to Explode Your Instagram Following

My marketing team and I have used the secret strategy to explode your Instagram following on my own content and my clients’ content and we’ve seen incredible results. This strategy works for anyone, no matter your niche! If you want to learn more about how to use this strategy for your content, check out my post HERE which breaks it down step-by-step on how to implement it into your Instagram strategy.

Using this strategy will help you implement a real connection with your audience. When you truly connect with your audience you create magic that cannot be felt anywhere else. People will get on Instagram because of you. They’ll want to check in with you and become a part of your life. That is powerful. Letting them in and keeping them current on your business and whatever else you want to share will give you a tight-knit community that supports your business and your cause. That is a magical thing. 

Follow me on Instagram @iammichellegifford for more tips and strategies for growing on Instagram! And if you want to see the Mandi Magic for yourself and how she connects with her audience, you can follow Happy Happy Houseplant HERE!