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The Social Strategist

manychat: the ultimate guide to chatbot marketing. www.iammichellegifford.com

The Ultimate Guide to Chatbot Marketing

Email Marketing, Instagram, Social Media

The Ultimate Guide to Chatbot Marketing

Have you started using ManyChat yet? ManyChat is the marketing tool of the year for me. It has changed how I market my business and has more than doubled my email list since I started using it just a few months ago. I am all about automating where you can in business, and ManyChat is going to be your new favorite automation tool. Here is everything you need to know about ManyChat A.K.A. the ultimate guide to chatbot marketing. 

 

ManyChat: The ultimate guide to chatbot marketing. www.iammichellegifford.com

 

What is ManyChat?

ManyChat is an automated software that you can connect to your Instagram account, Facebook Messenger, Whatsapp, and SMS. It allows you to automate responses to people in your comments and DMs. ManyChat speeds up the process of engaging with your audience and answering your frequently asked questions. If used correctly, this tool can help you grow so much faster than you have been!

If you have tons of people asking you the same questions, you can use ManyChat to send them an automated response rather than having to repeat yourself every time. You can set up trigger words that automate the responses and your automatic replies in the beginning and then ManyChat will continue to work in the background without you having to think about it again. 

 

How ManyChat Works

Have you noticed any Instagram influencers say something like, “Comment “link” to find out more about [x] product!”? If so, this influencer is most likely using ManyChat. If people leave a comment, they will have an automated response sent to their DMs from you with the information they are asking for. This automated software is a real game changer. Think of all the ways you can use this to increase sales, your email list, personal connection with your audience, and more! 

 

The Benefits of Using ManyChat

Other platforms offer similar services, but I prefer ManyChat because it is Meta verified. Meta, the parent company of Facebook and Instagram, said that ManyChat is a certified partner, and because of that those who use it are not getting dinged by the algorithm when the automation happens. 

Another great thing about ManyChat is that it boosts your engagement with all of the comments and replies on your posts. If you’re telling people to comment a certain word to get the info you are teasing then you’ll get so many more comments–not to mention the automatic replies to those comments you can set up through ManyChat as well. 

As I mentioned earlier, ManyChat has more than doubled my email subscribers only after a few months! This has happened because people will get in my DMs and then I will lead them to give me their email to receive the freebie they are requesting. This is a really powerful strategy because now you don’t just have an Instagram follower, but a customer beginning their journey with you in a more intimate setting like a weekly email. Click HERE to learn more about how to create an email marketing strategy to increase your sales! 

 

how to increase your followers, sales, and reach with chatbot marketing. www.iammichellegifford.com

 

How to Create a ManyChat Chatbot

If you want to create a chatbot for your DMs or even to live on your website, you’ll need to create an account with ManyChat and sign in with your Facebook credentials. You’ll then grant access for ManyChat to manage your Page messages. From there, you will follow the prompts to continue setting up your chatbot. Click HERE for a more detailed tutorial on how to create a ManyChat chatbot from start to finish.

 

How to Use ManyChat to Market Your Business

The first thing to do is sign up for a free ManyChat account. You can do that HERE. Then, to build it into your strategy you will need to create an email opt-in if you do not already have one. An email opt-in is generally some type of free product you offer your followers that will add value to their lives. If they want this valuable product that is completely free, they will click on your opt-in link and sign up to receive your emails. 

Once you have your freebie set up and your email marketing system (if you do not already have one set up, check out my post HERE that’ll give you my top recommendations and details on each one), it’s time to create an Instagram reel teasing your freebie. 

Your reel should give a little sneak peek of what your freebie is and then in your caption, you can include the trigger word (set up using ManyChat) they need to comment to get full access to your product. Click HERE to see an example of how this works. 

Biz Pro Tip: Make sure your trigger word is specific and not one that people would comment on anyway. For instance, I would never include “Instagram” as part of my trigger word because people are using that word in lots of comments when they are asking me questions. So make sure the trigger word you choose is super specific, so the automated DM gets sent to the people who are asking for it and not to those who may ask for it on accident. 

 

ManyChat Templates and Flows

ManyChat offers several different templates and flows that will help you organize your text conversations with your followers. Each template has a different focus e.g. abandoned cart recovery, out-of-stock, etc. The templates offer prompts that will lead your customer to buy if they have paused their checkout process. 

The flow provides a visual editor that allows you to get an overall view of your conversations between users without you having to click on each individual message. This saves a ton of time and helps you stay organized as you are chatting with literally hundreds of different people at once. Click HERE to check out the templates and flows ManyChat provides.

 

how i used manychat to double my email list in just a few short months. www.iammichellegifford.com

 

ManyChat Analytics and Reporting

If you are investing in a new tool for your business, it’s only natural that you will want to look back and make sure it’s worth spending money on. ManyChat actually offers an analytics feature where you can gather information on customer behavior and use that to shift your strategy if needed. Taking advantage of this analytics tool will help you make sure you’re spending your time and money in the right place!

ManyChat even offers an analytics and reporting app that will tell you your data in a visual and clear way. You can check out the app HERE. This app will help you dig deep into what is and isn’t working with your chatbot marketing and give you ideas on what shifts to make in order to make a bigger impact on your reach and numbers.

 

ManyChat Case Studies

If you’re still questioning if ManyChat will work for you, it’ll help to look at some case studies with ManyChat. I can tell you how much it’s changed my strategy and business success, but it won’t hurt to read how it helped other companies as well! You can check some out HERE

Also, I have seen so many more influencers use this feature recently on Instagram and it’s because they know it works. If you’re tired of having to keep up with DMs on your own and leaving the dreaded caption, “link in bio!” then you’re ready for ManyChat. Besides, it’s a small risk for a large benefit! Especially if you use my code MICHELLE at checkout to get your first month of ManyChat Pro for FREE! 

 

ManyChat Pricing

There is a free version of ManyChat where you can engage up to 10 thousand contacts free of charge. There is a pro version and it starts at $15 per month and it goes up based on the number of contacts you have. For example, if you have 10 thousand contacts it costs $65 per month. If you have 30 thousand it costs $165 per month. Use my code “MICHELLE” to get your first month FREE with the pro membership!

The monthly price increases as your number of contacts increases. If you have millions of contacts then you can get a custom quote. This is a fixed monthly cost, but you could start out paying $0. This is definitely a tool you want to test out and see how it’ll help you grow on Instagram, your email list, and beyond. 

 

everything you need to know about manychat as an influencer. www.iammichellegifford.com

 

The Ultimate Guide to Chatbot Marketing 

How do you feel after browsing through the ultimate guide to chatbot marketing? Are you ready to make the leap and add it as part of your business strategy? If you’re ready to try out ManyChat for your business, click HERE! And don’t forget to use my code “MICHELLE” to get your first month of pro membership for free! If you want to dive a bit deeper into ManyChat before you decide, you can click HERE and HERE to view my ManyChat tutorials on YouTube.

P.S. Follow me on Instagram @iammichellegifford if you want more helpful content like this that will help you grow your business on Instagram and beyond! 

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