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Tools for content creators with Michelle Gifford

Ultimate Content Creator Tools and Gear for Every Creator

Blogging, Content Creation, Uncategorized

Tools for content creators with Michelle Gifford

If you have a content creator in your life—or you are the creator—then you already know that great content doesn’t just happen. It takes the right tools, the right setup, and a little bit of strategy (you know I had to say it). After coaching thousands of creators and building content for my own seven-figure brand, I’ve tested just about every mic, light, and tripod on the internet. So this year, I rounded up the best gift ideas for content creators—from beginner-friendly gear to pro-level tools that make recording, editing, and showing up on camera easier (and a whole lot more fun). Whether you’re shopping for Christmas, birthdays, or upgrading your own creator toolkit, this guide has everything you need to elevate your videos, Reels, YouTube content, and beyond.


Best Microphones for Content Creators

Crystal-clear audio for Reels, TikToks, YouTube, and podcasting.

Wireless Lavalier Mics for iPhone/Android $20 phone micPerfect for talking-to-camera videos.

These microphones plug directly into your phone and are small enough to throw in your purse or bag.

Iphone mics for content creation, Content creator tools

 

 

 

 

 

 

 

 

$40 phone mic This mic is worth the extra money. It is more substantial and I like the quality a little better than the smaller ones. 

Best phone mic under $50 for content creation, Content creator tools

Rode Wireless GO II $146 phone mics My go-to for creators who want studio-level sound. Can be used with your phone or camera. If using your phone, then make sure to get the cord to plug into your phone. 

rode mics for content creation, best tools for creating on instagram Content creator tools, Content creator tools

USB Podcast Mics

The Blue Yeti $95Great for recording courses or voiceovers. I started with this mic and recorded my podcast with the Blue Yeti  for years before upgrading to my Shure mic. These mics are great for podcasting, recording YouTube videos, Zoom calls, or any other content that requires professional sound on your computer.
podcast mic yeti microphone for content creators, Content creator tools

Shure Microphone $200

shure microphone for content creation

Shure Microphone arm holder $129 If you spring for the Shure Mic, you’ll need a mic holder. I like this one because it clamps to my desk and I can move it wherever I need it to go.
shure mic arm for content creators

 

 


Must-Have Lighting Content creator tools

Make every video look bright, polished, and professional. I’m giving you a wide range of quality and pricing. I started out with the basic, inexpensive ring light and now use the Lume Cube ones. Especially as we go into the winter, darker months. It is nice to have some high-quality lighting so that, regardless of the outside darkness, I can record well-lit videos in my office. 

Phone ring light $30 An inexpensive ring light that is great for beginners.

ring light for content creators

$52 Computer Light. This light can be clipped to your computer to make your Zoom calls look more professional and polished.

light for content creators

Lume Cube lighting 2 for $349 These lights are the ones that I have in my office, and I use them a lot in the winter when it’s darker outside.


lighting for content creation

Selfie Ring Light  If you really want a good ring light, Lume Cubes are the best. The quality and the colors make for great lighting for your videos.

lume cube selfie lighting

 


Phone + Camera Content creator tools 

Tripods & Stands

Carmount phone stand $13. This is my favorite find of 2025. You clip it to your visor and can move anywhere that you need to with a 360-degree turning radius. For $13, it is a must-buy.

car mount phone holder for content creators

 

FlipStik Phone Case kick stand $29

flipstik phone case tripod for content creators

Mini tripod for your phone $9

Mini portable phone tripod

Compact Tripod $19 Portable Tripod/Selfie Stick: I use this when traveling because it is so compact and light. It isn’t super sturdy but I like having something that I can throw in a backpack and take with me on trips. 

selfie stick and portable tripod for creators

Small Phone Tripod $16 TripodThis is the tripod I keep in my office, ready to film whenever inspiration strikes. It’s inexpensive and perfect to drag around my house wherever there is good light. 
portable tripod for content creators

 

Tripod for overhead shots $129 —Filming overhead can be really tricky, but not with this tripod. You can move it wherever you need it to go, and it also has a place for your iPad.


overhead tripod for content creators

Gooseneck tripod $29: This tripod has an adjustable arm so you can move your phone higher or lower. 

gooseneck tripod for content creators

 

Camera Tools For Content Creators

 Sony Camera for Vlogging : I use this video camera for my YouTube videos  and put it on the tripod below. I like to have it set up in my office so that I can film whenever I want to. 


Sony youtube camera with lens for content creation

Tripod for bigger cameras.

 

Mirrorless Creator Camera (Sony A6400 / Canon M50) This is my go-to pro camera for all of my photoshoots and videos. This camera and lens is a great start to your photography kit. 
Professional camera for photographers and content creators

Insta 360 WebCam $199. I’m in Zoom meetings every day, so having a camera that makes me look good is a must. This one is easy to use and makes a big difference in quality video.

Web Camera Insta 360 for zoom calls and content creators

At the end of the day, the key to creating great content is making it easy to create great content—and having the right tools in your creator toolkit is what makes that possible. From microphones to lighting to tripods and phone accessories, these are the content creation tools I personally use and recommend to every Instagram and social media creator. I’ve tested just about everything over the years so you don’t have to, and I hope this guide makes your setup (and your content!) a whole lot easier. If you have questions about gear, recommendations for your specific niche, or need help choosing the right creator tools, drop a comment below—I’m happy to help!

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