3 affordable ways to uplevel your brand. www.iammichellegifford.com

3 Affordable Ways to Uplevel Your Visual Brand 


3 Affordable Ways to Uplevel Your Visual Brand 

Your visual branding is the first interaction your customers get with your brand, so it needs to be unforgettable! If you’re passionate about starting and running a business, but aren’t sure about the design aspect of it, this post is for you. I will walk you through what a visual brand includes, why it’s so important to have a solid one, and 3 affordable ways to uplevel your visual brand. 



If you want to show up as a professional brand that people can trust to pay money in exchange for services, then having a clean, well-designed brand is key. Having this beautiful visual brand does not mean you need to invest tons of money into it. There are several free and/or affordable tools you can use to create a beautiful visual brand. And there are three ways I’m going to share with you that will take your visual brand to the next level. Let’s get started!


How to level up your visual brand for free. www.iammichellegifford.com


2 Reasons Why You Need a Visual Brand

A visual brand includes colors, fonts, logos, and any design elements that add to that. This is such a fun thing to think about and decide on as you create your business–and it really does matter! However, while you should make sure your visual brand is true to who you are and what you want your business to represent, don’t get stuck in this process. You can always alter it later! 😉 


Reason #1: A visual brand saves time in the design process.

Once your visual brand is in place it makes it so much easier to show up online in a professional and consistent manner. It’s easier because now you aren’t having to decide what colors and fonts to use in every single image. You can make the decision once and then never have to think about it again. 

Once your visual brand is in place that serves as your mastermind behind all of your design elements. So any graphics you’re designing for Instagram, YouTube, Pinterest, or wherever you’re showing up all fall under that visual brand. Plus, it’s a nice bonus that having this consistent look will help you become more recognizable and memorable to viewers and customers! 


Reason #2: A visual brand makes it easier to grow your business. 

When you’re ready to hire a VA or a marketing agency you can already have a document with all of your visual branding elements on there ready to hand off to your hired help. This will save you time as you are growing your business because you already have systems in place. Having this document ready to hand off will allow your VA or marketing agency to get started creating content for you right away. And you can immediately start focusing on the other aspects of your booming business. 


Biz Pro Tip: As you’re establishing your business, write down all of the main systems that help your business run. How you communicate with clients, content planning, etc. This will save you tons of time and prepare you for when you’re ready to hire help. Read more about this documentation process HERE


3 Affordable Ways to Uplevel Your Visual Brand 


3 affordable ways to uplevel your visual brand. www.iammichellegifford.com


Visual Branding Option #1: Canva

To start creating your visual brand, I recommend going to Pinterest and searching for brand color palettes. Browse through different ones and pick a few that resonate with you and could see yourself using them for your visual brand. 

Decide on 3-5 colors that flow well together and establish those as the color palette you will use across all platforms when representing your visual brand. Once you have those colors decided, you’re ready to go to Canva and start creating your logo. 

Canva is a free design tool where you can create the visual brand of your dreams. On their site, you can create an account and start designing. They have hundreds of different templates to choose from along with illustrations, colors, fonts, and design tools to help you create a beautiful visual brand. There is a pro version that gets you access to more templates and illustrations, but the free version will be more than enough to get you started. 

In the video I linked above, I walk you through how to create a logo on Canva. Canva has a filtered search engine so you can choose a logo style that is a better match for you and it even has suggestions on color palettes and font choices, so you can browse through and pick from their selection for your visual brand as well. 


Visual Branding Option #2: Designer Brand Bundle

If you want something a bit more customized, but aren’t ready to go all in with a visual brand designer, I created a killer designer brand bundle that provides you with several options. It comes with everything you need for a visual brand and you can choose between five different options so you can find one that best fits your style. 

You get logos, fonts, and colors that go really well with all of that. I even include some custom pre-made templates that you can use for your graphics on Instagram, Pinterest, and similar platforms so you’re ready to go with your new visual brand. 

These bundles are a great choice as well because they are created by a professional designer and it’s already packaged together for you. This option will give a little more up-scale designs than what Canva would offer you AND it’s cheaper than paying for a professional designer to do them for you. Win-win! 

I love this designer brand template option because you can literally grab them and go start designing today with your fresh and beautifully designed visual brand. If you’re interested in this option, make sure to use code YOUTUBE at checkout to get $50 off! Click HERE to see which visual brand you want and everything it includes for you! 


visual branding tips and tricks for small business owners. www.iammichellegifford.com


Visual Branding Option #3: Professional Custom-Designed Branding

This is the highest-end option and where you will put in the most money and get the most impressive product. The main benefit of this option is that you’re putting the expertise in the hands of professional designers. 

If you choose the free or nearly free option you’re depending more on your own design knowledge and skills. If you feel confident in that aspect then go for it! However, I learned a long time ago that you do not need to be an expert in all areas. Sometimes it’s worth it to pay an expert to do it rather than figuring it out alone. 

I have a marketing agency and a team of designers who are ready and willing to design a custom-made visual brand for you! If you’re in a place where you can hire that professional opinion and expertise, then do it. You will be so happy with your investment, I promise! 

Before you set up your initial call with me, go to minute 7:20 in the video above. This is where I walk you through what we did for one of our clients from start to finish. But if you’re ready to get started right away, click HERE to set up a call with us! 

We’ve had clients come in time and time again who are wishy-washy about their visual brand. However, they leave feeling confident and excited about sharing their brand with anyone and everyone. We help them design a complete visual brand and set up their brand messaging. This really helps them get set off on the right foot to grow their business like never before. 


visual branding tips and tricks. www.iammichellegifford.com


3 Affordable Ways to Uplevel Your Visual Brand 

I’m so happy you’re here and I hope you get the visual brand of your dreams! Whichever of the 3 affordable ways to uplevel your visual brand, I am here to help you along the way. Make sure you follow me on Instagram @iammichellegifford and send me a dm if you have any questions! 



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