As a modern day entrepreneur you want to cut through all of the noise for the very best information out there. Here are the 3 best marketing books available in 2019.
It is such an exciting time to be doing business in this digital age with so much access to information. In fact, maybe too much information! There are roughly 120,000 marketing agencies in the US alone. That’s not including solo authors, books or blogs. It’s a huge industry and there is a lot of noise. To stay relevant you need to stay educated and up-to-date.
Knowledge is Power
Did you know that it has even been recommended that you should read the equivalent of 10 or more educational and industry books per year (2500 pages) to maintain and expand skills and knowledge!? Pretty interesting.
If you don’t have the time to read 10 books this year, I hope you will at least find time to read my 3 favorite books. These are the best marketing books available at the moment and will really help you cut through the noise and help you refine your message. And if you don’t have time to read, put in an earphone and listen to Audible like I do.
Marketing Books That Can Change the Way You Do Business
1. This Is Marketing: You Can’t Be Seen Until You Learn to See By Seth Godin.
Seth’s strategy is to leave trying to reach everyone behind focus on a smaller group of the right people. You’ll never be famous, but you can choose to be “famous to the family.” In other words, you can make a decision to choose a tribe who will care about the story you have to tell, and you can connect that tribe and serve that tribe.
In Seth’s words: “If you’re a business consultant, a designer, or an inventor, being famous to the right three thousand people is plenty.”
2. Building a Story Brand: Clarify Your Message So Customers Will Listen by Donald Miller
I have followed Donald Miller for years and have even attended his course. This book is a summary of that course and everything he teaches. It’s changed how I do everything. It’s a MUST read if you want to clarify your message and get clear direction.
3. The Art of Explanation by Lee LeFever
We are saying too much in our messages from our standpoint and not our audience, we are not explaining our vision or big picture well. Lee shares how explanation is a skill, and like any other skill can be taught and developed.
In summary, marketing is not what it used to be- it’s all about personal connection and your personal brand and how you can best serve your audience. I hope you love those books as much as I do and they help you succeed!
What are your favorite marketing books? Have any books impacted how you do business?