It can be scary to post on Instagram. Maybe you are afraid of people judging you once you let them get an inside look at your life. Or maybe you feel like the market is already too saturated with the niche you fall under and doubt that your content would be valuable. Let me be the first to tell you that we need you and there’s no one else out there like you. Here are 4 ways to stop comparing and start posting. 

 

 

I had a nice chat with Meredith with The Peachie Spoon. She has grown her Instagram account to well over 200K followers and still counting. She’s had quite a few run-ins with people either leaving rude comments on posts or comparing herself to other creators in her niche. She’s learned how to put those things to the side and focus on why she shows up. 

If you’ve yet to meet Meredith with The Peachie Spoon, she is super passionate about helping others eat a balanced diet. She struggled with low blood sugar, mood swings, and even anxiety for years, but once she figured out her diet she was able to solve all of those issues. Her mission is to give those who struggle with the same things hope and recipes to get them to a happier and healthier state.

 

 

Instagram Subscribers

Meredith’s main revenue streams come from having Instagram subscribers, affiliate links, her Wellmade Academy course, and her cookbook(s). Subscribers are a new option influencers can use to make more money through their Instagram accounts. It’s where people pay you a little bit every month and they get exclusive content from you. 

Meredith’s extra content she gives to her subscribers is sharing what she eats for lunch every day and providing a Q&A box on her stories most weeks. She believes it’s worth it because it’s not a ton of extra work and it’s another way for her to make some extra money. She gets paid monthly by Meta. 

The key to making Instagram subscribers work is having a system set up that makes it doable for you. Meredith isn’t coming up with new recipes for them every week because that would be too much time. If you want to try out the Instagram subscribers feature, think of what extra content you could provide daily to your subscribers that wouldn’t put too much strain on you, but still add extra value to your exclusive followers.

 

 

4 Ways to Stop Comparing and Start Posting

Do you have an itch to create content for Instagram but can’t bring yourself to hit post? It’s time to let go of those fears. Or maybe, you’ll still have the fears, but they’ll suddenly feel a lot smaller than your purpose for showing up in the first place. Let’s dive into the 4 ways to stop comparing and start posting.

 

Instagram Influencer Tip #1: Show Up in Your Stories as Your Authentic Self

There are a lot of food Instagram accounts out there, so Meredith has done several things to make her account unique. She’s focused on building a close-knit community by sharing real-life everyday events in her stories. Doing this helps people trust her more and encourages a connection where the world feels smaller and they’re friends even if they live across the globe.

You’re probably thinking there are tons of other creators in your niche as well. The only thing you can do is show up as your true authentic self. The best place to do that is in your stories. This is where you can give your followers a sneak peek of what your daily life looks like which really pulls people in. 

When you show up in your stories as yourself you will enjoy Instagram more and your followers will enjoy you more. Plus, this will accelerate you in finding the people who love your content and what you have to offer them! 

 

Instagram Influencer Tip #2: Hit post and don’t overthink it.

There will always be other influencers in your niche, trying to get more followers just like you, but don’t focus on them. It’s best not to compare and just hit post without overthinking your content. When you do, you’ll either find your people or they will find you.

What helps Meredith think this way is thinking about helping one person. She wants them to feel really good by balancing their blood sugar and having enough protein. So when she creates content with that one person in mind it helps her hit post over and over again. She said this mindset has been life-changing for her. 

Hit post, don’t overthink it. Even if you have a post that doesn’t perform well, do not delete it. There’s probably someone who saved it and found it valuable. Even if you are helping just one person, it’s worth it. If you have that nudge that’s pulling you to create content on a certain topic and it won’t come off your heart, you’re meant to do it. Don’t let any fear or opinion keep you from fulfilling your purpose. 

 

 

Instagram Influencer Tip #3: Focus on your why.

Stop caring what others think because there’s always going to be people judging you or talking bad about you. I know this is easier said than done, but what will help is focusing on how your why is bigger than what any judgmental person says to you or about you. 

Whenever you read a rude comment think back to your why and how that is way more powerful than what this person said. If you need a refresher on making your why have meaning, check out my blog post HERE for a quick exercise that will get you back on track. 

 

Instagram Influencer Tip #4: Take a break from scrolling.

Go to the explore page and see what type of content is performing well in your niche. Notice what creators put in their videos, carousel posts, etc., and think about how you can recreate it with your own spin on it. 

However, if you find yourself comparing to other creators too much, take a break from scrolling on Instagram. Set a timer for 10 minutes and use that time to reply to dms and comments instead. Be intentional with your time on Instagram and do things that serve you and propel your business forward.

 

 

4 Ways to Stop Comparing and Start Posting

And that, my friend, are the 4 ways to stop comparing and start posting. If Meredith and I can do it, so can you! I can’t wait to see the growth you make once you commit to posting your content every day! If you want some extra help with your Instagram strategy, check out my Insta Social Society HERE which will give you ideas and support for posting regularly. If you’re looking for more specific help with a professional eye, you can hire my team HERE.

P.S. If you’re looking for easy and healthy recipes, you can follow Meredith on Instagram @thepeachiespoon. Plus, make sure you’re following me @iammichellegifford so you can get the best tips and strategies for growing on Instagram!