Friends, do you know the 5 pillars you need to have in place for a successful online business? Today’s episode of the Michelle Gifford Podcast is diving into just that. These pillars are different than the pillars mentioned in the Content Clustering post. If you haven’t checked it out yet that would be a great follow up.

So let’s get into this podcast episode!

The 5 Pillars of Your Online Business

1 . Blog or Website

There are a lot of great reasons to have a blog or website. This space is your own space in the world. You can provide value for your clients, you can create content to share on social media, connect with your clients, share great information about your business.

2. Email List

Email is personal and it is a one-on-one conversation with your client/customer. While social media outlets may change or get shutdown because they are owned by their respective corporations, you own your customer email list.

3. Content Creation

When you create content, you are providing free and useful information to your audience. It helps you retain your existing customers through quality engagement, and attracting potential customers to your website and educating them on your business. This is also useful to send in your emails and share on social media. 

4. Social Media

Social media can be a fun way to interact with customers! It can provide an almost instantaneous interaction with your customers. Building loyalty and getting real-time feedback from them. It can increase your brand awareness as well as gain new customers. As engaging and fun as social media can be, it can also be overwhelming knowing where you should be present. We dig into this more on the Michelle Gifford Podcast

5. Creating a Visual Brand

Visual branding is important for loyalty. Once your initial customers know your logo and motto, your brand will them recognize you and can even help bring in new business.

Those are the 5 Pillars of your online business, head on over to the podcast to hear more!

-Michelle