When I recently asked my Instagram followers what they are struggling with most when it comes to their content, most of them told me they are struggling with being consistent in their content creation. So, today I’m going to share my 5 tips for creating consistent content.
If you can be consistent, then magic happens. It’s the compound effect. You need to be consistent for a while, and then you can start to see the amazing things that will begin to happen with your business. I talked about this concept in this blog post, here.
Being consistent is hard. I want to make it easier for you so you can show up. I’m going to share some practical tips for you so creating consistent content comes more easily to you.
1: Know your core piece of content
The first tip I have to share with you is to know your core piece of content and where you’re going to stretch it. I’ve talked about this a lot on my podcast, Instagram, and here on the blog. You need to know your core piece of content and know where you’re going to stretch it to get the most use out of it. This can be a blog, podcast, IGTV, Instagram live, it really doesn’t matter. You need to choose one place that you can create content for and be consistent with, and that will be your core piece of content. This is where your audience can find you every week and learn from you. This is going to make a huge difference.
Along with knowing where you will be creating consistent content, I need you to also know where you will not be showing up. We spend a lot of time trying to figure out where we should be. Facebook? YouTube? Blog? I am not judging you, I waffled a long time about where I needed to show up. Let me tell you, I used to do a Facebook group and I just didn’t like it. I stuck with it a long time, but I just didn’t enjoy it. So finally I decided I was going to close my Facebook group and just be on Instagram. I prefer Instagram for a lot of reasons and I’m enjoying not having to split my time up between facebook and instagram.
So that’s step one, know your core piece of content and where it will be located and stretched. If you can make this one decision it will clear up so many things for you! Yo won’t be wasting time wondering what you should do. Choose one place that you will create content for each week and one social media platform where you will show up every week. Start there. When you have those where you want them, then you can expand to other areas if you want to.
2: Come up with a 1 year plan for your content
On my home page, you can get a series for planning your content for a year. Find it here. You’ll love it. Now, this does not need to be a super rigid plan that you never adjust or change for an entire year. I mean, I didn’t know that Instagram would be releasing Reels in August. I’ve had to switch my focus and pivot my plans for this month to accommodate this new feature on Instagram. I still have my yearly plan, but everything isn’t set in stone. I know when my sales are going to be, when my launches will be, etc. This way, when I go to create my monthly schedule I know what my goals are for that month. It gives me a better focus and helps me to continually move my business forward.
When making a strategic plan, write out your year month by month. Write out the things you want to talk about: launches, conferences, sales, etc. Now you have that ready to go when you make your content.
When you are planning out your year of content and doing your best to create consistent content, there are different programs you can use to keep track of this. I use monday.com with my team because it allows me to assign out the different tasks to my team members. If you are a lone entrepreneur or just have one assistant, Trello is great because it’s free.
Bonus Tip #1–
I do my strategic yearly plan once, then quarterly I go in and figure out what I’m going to talk about for the next few months. I make a list of the core pieces of content that I will create for the next few months. Having this on hand can help when you are trying to come up with what to post each week.
3: Batch your content
What does that mean? You’re going to set aside some time where you will do one type of task multiple times. So if you are a blog writer, write three posts in one sitting. Also, if you are a blog writer, break up your blog writing into categories– writing, SEO, graphics, etc. Do one area at a time and batch your work that way. The great thing about batching is that you get in one mind frame and you stay there. It’s more efficient than if you are jumping from one task to the other. This is a huge part of creating consistent content. If you can start batching your work, your productivity will increase.
I know what you’re probably thinking, “Michelle, I don’t have a team. I can’t outsource. I’m not big enough to outsource.” I have to say, you actually can outsource your tasks if you want to. There are moms at home, college kids, even high school kids who are looking for a little extra money and odd jobs to do in their spare time. If you can train them, they can be a great option for taking some of the work off your shoulders.
Or, I used to trade with a friend to have her take care of my Instagram content in exchange for me taking her family photos. It worked great for a long time.
And last but not least, if you are ready, you can hire me and my team of experts to take over your content creation! You will have a business strategist, Me, helping you to grow your business and my team will be there to create the consistent content you need to accomplish your goals. Find out more here.
5: Don’t do this alone
Get someone to hold you accountable. I have friends who hold me accountable and now I have a team that helps me to stay on top of things. This helps so much. If you need someone to hold you accountable, I have my Money Makers group that will be a great fit for you. I will be your leader there. It’s a great place to come and get sisterhood, accountability, and business training. And every Thursday you have the chance to ask whatever you want in a video to me, and I’ll respond back in a video. We host the whole group on an app by Marco Polo called Channels. It’s great. Join with the code michelle10 to get in for $29 a month.
Bonus Tip #2-
Every week before I begin my work week I look at what content I have planned and what I have created and I make sure it is all still relevant. I had some things planned when covid hit that just didn’t make sense anymore. I had to pivot and take a new direction with my business and content.
My 5 tips for creating consistent content plus 2 bonus tips!
There you have it. My 5 tips for creating consistent content with 2 bonus tips for good measure! I can’t stress this enough– creating consistent content will change your business for the better. It just will. Just like choosing to eat healthy foods each day will help your physical health, creating consistent content each day/week will help your business. Don’t believe me? Try it and see what happens!
Don’t forget to join my Rock the Reels challenge to learn how to make Instagram Reels work for your business! Join here.