How to choose the best email marketing software

You’ve been hearing a lot about email marketing, but there is so much information out there, where do you even start?  Well, the first place you start is with choosing an email marketing software.

What is email marketing software?

It is a way to house all of your emails that you collect from customers and followers.  Once you get more than 20 customers, you are going to have to move over from Gmail and find some software that will help you organize your emails.

With email marketing software, I’m able to email a big group of people with one email.  And there is so much more that they do.  But first, let’s talk about how to choose the best email marketing software for you.

 

There are a lot of different options out there for email providers, but I’ll show you my three favorites.  They all have their place dependent upon where you are in your business.

 

Let’s compare options:

c

Good:

Mailchimp

Cost per month: Free up to 2,000 subscribers, $49+/month

Features:

-Emails

-Sequences

-Easy to use

*NOTE: If you are a part of direct sales (aka: MLM), then you cannot use Mailchimp as your email provider for that business.

Better

ConvertKit

Convert Kit is a step up from Mailchimp and if you have more than 2,000 on your email list, then Mailchimp will be charging you anyways and ConvertKit has more functions.  So, Convertkit is a great software to use.

Cost per month: $29-$99+/month

Features:

-Emails

-Sequences

-Easy to use

-Automation

-You can use it with your MLM

Best

Ontraport

Ontraport is crucial to how I run my business.  I’m able to create all of my landing pages that look cohesive and professional and easily connected to my email list.  While most people have to pay for a separate site to host their courses, Ontraport allows me to have a password protected part of my site where I host my courses.  So, Ontraport is not just an email list provider it is how I run my business.

Cost per month: $79, $297

Functions:

-Emails

-Sequences

-Automation

-Easy landing page builder

-Accepts payments

-Manages subscriptions

-Hosts membership sites

-Automates email sequences

-Easily Integrates with Facebook ads

-Visual campaign tracker

-Affiliate marketing program for your products

-Amazing customer support: (they might know me by name)

Alright friends, I want to know what you choose.  If you have questions which service is right for you, leave me a question in the comments and make sure you join my Biz with Michelle  Facebook group.