How do you keep up with your multiple social media platforms? It can start to feel like a balancing act trying to keep up with your different content plans, audiences, etc. I’ve been looking for a content scheduler and manager for a really long time–that isn’t a million dollars–and finally found it. It’s Metricool.
What is Metricool?
Metricool is a tool that manages and schedules all of your social media for any platform in one place. It allows you to analyze, plan, and schedule each of your individual social media accounts easily and cohesively.
I love how simple Metricool has made managing my business’s social network. With so many social media platforms, it can become overwhelming and stressful to know what to post and when to do it. Metricool is the perfect solution for easing that stress. Planning my content, monitoring engagement and activity, and sharing links have never been easier.
Metricool Features
It has been an absolute DREAM to have everything I need for all of my social media platforms in one place. My go-to features on Metricool are the Analytics, Planner, Smartlinks, Hashtag Tracker, and the Competitor Analyzer. These features have helped my stress with social media disappear.
Tracking my social media with Metricool has been a game-changer. Knowing what to post and when to post it has cut my content scheduling time in half. These features and many more are exactly why I chose Metricool. I am so excited to share how you can get started with Metricool’s amazing features too.
Analytics and Reporting
Metricool has one of the best analytics and reporting features out there. Since we (Influencers, business owners, etc.) use a ton of social media platforms regularly, monitoring engagement can be a very large and overwhelming task.
Metricool allows you to easily track the data that comes from your social media accounts. This includes monitoring reach, comments, performance, engagement, followers, views, and any other data that you need. This allows you to understand what is happening on your social media. Data like this helps guide your future content plans and helps further your reach on your social media accounts.
The Analytics feature also allows you to create reports of your social media data in a very easy-to-understand way. No matter your skill level, when it comes to reports and analyzing data, Metricool has made it simple enough that anyone can understand what they’re reading.
These reports are an easy way to see how your social media is doing. It shows you how each individual post is doing, what content is performing well, and which platforms are getting the most engagement. This can help so much when you are planning content and working to grow your business online. Having the right data can also direct you to focus more of your marketing dollars on posts with the highest engagement and largest reach.
Metricool also analyzes your ads campaign(s). They collect data for ads on Facebook, Instagram, Google, YouTube, and more. It clearly relays the data so you can immediately see what ads are working where and how to adjust your strategy if needed.
Social Media Content Planning
Every business owner knows that creating content is one of the most important things you can do to grow your business. There is no reason anyone should spend more time planning out their content for all of their platforms than the time it takes to actually create the content.
Metricool has a super cool scheduling feature that allows you to plan out all of your content for every social media platform in one planner. The Metricool social media content planner has been such a lifesaver for me.
I have found that being able to plan out all of my content in one place makes posting feel so much easier. With Metricool’s content planner, you are able to plan anything: posts, Reels, Carousels, Stories, TikToks, Pins, or anything else you might need. It can all be planned, scheduled, and edited in one place.
Another really great feature that Metricool’s content planner has is that you are able to see when the best times to post are. No more blindly posting and praying! This is something I have found to be very helpful for me and my business.
Accessing this bonus feature will help you know what, when, and where to post. I’ve noticed a drastic increase in my engagement and reach with my posts. I love having the ability to plan and track my content in a way that I know will be the most effective for my business growth.
Competitor Analyzer
The competitor analyzer is actually one of my favorite features that Metricool offers. I can research competitors and see what’s working in my industry, and then create content based on that information.
There are so many different businesses posting content every day. It is important to know what your competitors are doing and how they are performing on social media. This can be a great way to see how your content is performing in comparison to your competitors. This analyzer tool gives you an inside look at your main competition and what type of content to create to rise to the top of your industry.
Hashtag Tracker
Did you know Metricool has a live hashtag tracker? This tool tracks how your hashtags are doing before, during, and after you post. This data may be exactly what you need to skyrocket your social media presence–especially on Instagram.
Hashtags, if used correctly, can increase your reach and content views. I have seen firsthand how utilizing good hashtags has brought so many people to my business. Check out my post HERE to learn more about how to use hashtags to grow your business.
SmartLinks
It is no secret that every business owner wants their social media and content to translate into revenue. We all want our followers to become customers. It is important to have an easy and simple way for followers to find your products.
With Metricool’s SmartLinks, you can add links to your other social media platforms to gain even more followers. More followers mean more potential customers! Having a link in your bio that can get those followers to exactly where they need to be is a great way for followers to become customers. Metricool’s SmartLinks does exactly that. SmartLinks allows you to put all of your links in one place. Your followers can have access to everything they need in one simple link.
Metricool Pricing
I love how affordable Metricool is. There are so many different content planners out there, but most of them are very expensive. I found Metricool, and it has everything that my business needs, for a very affordable price.
Depending on where you are in your business journey, you can decide which Metricool pricing plan works best for your needs. If you are planning hundreds of pieces of content every month, you may need the starter plan rather than the free plan.
If you’re ready to jump in with both feet on growing your business then I recommend the advanced plan. This is the one that will give you the cold hard data as to what is and isn’t working in your business. When it’s all said and done, the data is what tells you where to pivot and get the growth you’re working so hard for.
How I Use Metricool for My Business
Metricool is one of my secret weapons for creating a cohesive and effective money-making content strategy. Metricool allows me to keep track of what’s actually happening in my business regarding my social media strategy. I can connect all my social media accounts to it so that I can look at all of my stats in one place. It has helped to make all the difference in my social media and make it more cohesive and strategic.
Here’s all the social media platforms Metricool supports:
- Google Business Profile
- LinkedIn (not available on the free plan)
- Threads
- TikTok
- Twitch
- X (Twitter)
- YouTube
Main Takeaways
- Metricool is a tool that manages and schedules all of your social media for any platform in one place. It allows you to analyze, plan, and schedule each of your individual social media accounts easily and cohesively.
- Metricool offers features to help with analyzing your data for social media posts and ads, planning your content, managing all of your social platforms (including comments, engagement, etc.) in one place, hashtag help, inside look at your competitors’ stats, and more.
- For pricing, Metricool offers a free plan, a starter plan ($18/month), an advanced plan ($45/month), and a customized plan.
Metricool – The Best Social Media Managing Tool
I love Metricool and everything it has to offer. It has made managing my social media accounts and growing my social network so much easier. The content planner has made scheduling a breeze and I cannot get over all the analytics and data it stores for you.
It takes so much stress away to be able to have all things social media in one place. I have seen so much growth in my social network, and I am so glad that I have Metricool to help me manage and maintain the growth. If you’re wondering how to get started with Metricool, get started here!
If you want more tips on tools for managing your marketing strategy and planning, check out these similar posts:
- 10 Reasons You Need a Digital Marketing Strategy
- Do This Before You Follow Another Instagram Guru
- How to Get Ahead of the Marketing Game with a Long-Term Strategy
Make sure to follow me on Instagram @iammichellegifford for the best tips you need to know to grow a booming business on Instagram and beyond!
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