How to Have the Confidence to Charge What You’re Worth

How would it feel if you finally had the confidence to follow your dreams? It would feel absolutely amazing, and I know you can get there. If you’ve been following along either on my blog posts or on my podcast, you should have a pretty good grasp on the Money Maker Method. Or at least some good ideas to help make your business more money than it ever has before. But there’s more to it than knowing what next steps to take–you need the confidence to actually follow through. So, here’s how to have the confidence to charge what you’re worth. 



If you feel stuck in your business, not because you don’t know the next step, but because you are scared, this post is for you. It can be scary to just go for it, let alone have the confidence to do so. Lucky for you, I’ve had some hard experiences that have taught me what you really need to get the confidence to charge what you’re worth. 

I even had someone reach out to me recently about how she is scared to increase the price tag on her products. While she is definitely putting in the work for this value, she is still afraid to do it. It’s something about putting the price out there for the world to see that makes it more permanent and serious. Maybe you’ve been in this position, or you will be later on–either way, these 3 tools will help you have the confidence to charge what you’re worth. 


how to have the confidence to charge what you're worth.


3 Tools to Help You Know How to Have the Confidence to Charge what You’re Worth

Some of you know that I started my entrepreneurial career as a photographer. While that’s more of a side gig now, it used to be my main focus. Since this is my background, I’ll be pulling examples from my photography experiences to help illustrate each of these 3 tools. But don’t worry, I’ll also mention a few examples I’ve had in my current profession as a business coach and owner of a marketing agency. I know you’ll be able to relate to these no matter what your business is. OK, let’s get started!


Tool #1 to Help You Charge What You’re Worth: Information

When I first started out as a photographer, I didn’t know a single thing. I bought a camera and then I bought a course to teach me how to use it. At the very beginning, I wasn’t making a lot of money. People in the industry kept telling me how I wasn’t charging enough. Well, I didn’t feel comfortable charging more because I lacked the information and skills other photographers had.

But as I kept taking more pictures and becoming more comfortable with my camera and editing pictures, I became more confident. So, thinking of your own business, do you feel like you have the technical skills necessary to give your customer what you are promising? If you answered yes, great! Maybe you can be charging more. If you answered no, is there a course you can take to teach you the skills you should know to make you more qualified?

Remember, you don’t need to know everything. You just need to know enough–and you probably do! If you know how to create the product you are selling and can provide enough information to satisfy your customers then you are in a good position. This should help you have the confidence to charge what you’re worth. 


how to stop feeling nervous to charge what you're worth.


Tool #2 to Help You Charge What You’re Worth: Experience

Referring back to my photography days, I did see myself getting more experienced as time went on. The more great photo sessions I did, the more confident I felt that I could do another one. In the beginning, my stomach would be in knots when I was traveling to a photo session. I was so worried that I wouldn’t be good enough. Now, I could pick up my camera this second and take you outside my house and be confident that I could take some good pictures.

This same process happened in my marketing agency. When I first started my agency, I had one client. As I kept producing amazing results for the one client, the more confident I felt to get more clients and charge more for my services as well. I determine the price for my clients based on knowing that I can create the results I’m promising. And I know that because of the experience I have. 


the secret behind having the confidence to charge what you're worth.


Tool #3 to Help You Charge What You’re Worth: Action

We can often spend too much time sitting on our insecurities rather than taking action. In the business examples I shared earlier, I was OK charging at a lower price point because it gave me the experience I needed. 

You may feel like you need to gain some more experience in your business industry. If you feel this way, I recommend selling your products and/or services at a discounted rate. Doing this will help you gain some much-needed experience. It will also help you learn, grow, and even gain some testimonials. 

This process is how I bootstrapped my business. You have to start where you are and then take the next step. So, what’s your next step?


overcome your fear of judgment and sell your products anyway.


How to Have the Confidence to Charge What You’re Worth

There’s one more reason why you may not be charging what you’re worth. You may have the information and the experience, and you may be taking action, but you are stopping yourself because of the fear of judgment. This is a very real thing, but I’m here to tell you that we cannot let the possibility of judgment rob us from serving the people we are supposed to serve.

So, you may have this fear, but you are going to be judged whether you fear it or not. The people who judge you might not see your vision, and that’s OK. I know putting a price tag on your products can feel scary. Especially when thinking about all the people who could possibly judge you. However, it’s not worth cutting your potential because of a random person’s opinion that honestly doesn’t matter to you or your success anyway. 

Besides, you know that I’m always here for you! I love that you’re here and I’m cheering you on every step of the way. If you enjoyed this post on how to have the confidence to charge what you’re worth and you want more tips and encouragement for your biz, text “money maker” to 951.309.7885. You can also follow me on Instagram @iammichellegifford. Come say hi! I can’t wait to meet you. 

How to Have the Confidence to Charge What You’re Worth

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