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The Social Strategist

Amazon Affiliate home page on a computer screen.

All About the Amazon Affiliate Marketing Program

Business Tips, How to Make Money

Are you looking for a way to make some extra money with your online business? Whether you’re a small business owner, an influencer, or you’re just looking for a way to make some extra money, the Amazon affiliate marketing program is one you’ll want to take advantage of! So if you’re wondering if you can make money from linking your favorite Amazon products to your blog, website, or Instagram story, read on! I’ll walk you through the best ways to make money with the Amazon affiliate marketing program.

What is the Amazon Affiliate Marketing Program?

The Amazon affiliate marketing program is a free program for content creators, influencers, and bloggers to earn money by promoting their favorite Amazon products.

Once you become an Amazon affiliate, you can promote Amazon products on your website or social media account using a special link to the product. This link will earn you a commission on the product the buyer purchases.

Something you’ll LOVE about being an Amazon associate is how you get a commission for multiple products in someone’s cart, even if every product was not added by your affiliate link. All it takes is for one of your affiliate-linked products to end up in someone’s cart and then if they decide to purchase anything else in that same transaction, you get the commission for those products too.

How Much Do Amazon Affiliates Make?

Amazon affiliates can earn anywhere between 1-20 percent commission per item they promote.

These rates are lower than other affiliate programs, but there’s a reason for that. LOTS of people shop on Amazon so even though the commission rate is low, Amazon affiliates still make a decent amount of money on the product because of how many people are purchasing through Amazon. Remember that affiliates make a commission on any items in a customer’s cart, not just the item(s) that they have a direct affiliate link to!

screenshot of a chart showing the commission rates for the Amazon affiliate marketing program.

How to Make Money As an Amazon Affiliate

With Amazon being one of the top places where consumers purchase products, you have a great chance of earning consistent income as an Amazon Associate. Affiliate marketers can earn as little as $100 per month but many earn up to six figures per year!

As an Amazon affiliate marketer, you can talk about your favorite Amazon products in your emails, blog posts, Instagram stories, etc., and include your affiliate link to them. Hopefully, after talking about the product the viewer will use your link to view and purchase the item. Once they do, you get a commission for the products they buy after they click on your affiliate link.

So where can you place these affiliate links to start making the most of Amazon affiliates? Let’s talk about a few easy ways to make money from using the Amazon affiliate marketing program.

1. Email Marketing

Do you use an email marketing system for your business yet? I promise your sales will skyrocket once you set up a solid email marketing plan. Your email list is your loyal followers and buyers. Think about it–they intentionally signed up to receive your content and look forward to opening your emails and reading them.

This means they trust you and care what you have to say. That being said, this is a GREAT place for you to recommend your favorite Amazon products to them. You could share a story that happened in your life and connect it to one of your most-used Amazon products. This promotes connection and hopefully wins you a sale.

There are many ways to promote your products without coming off as “salesy.” Check out my blog post HERE for more tips on creating a killer email marketing strategy.

2. Social Media

I’m sure you’ve seen hundreds of affiliate links in people’s Instagram stories or on TikTok. It’s no secret that social media is a great place to sell products and promote affiliate products. Just like your email list intentionally signed up to receive your content, your social media followers are intentionally finding your account so they can watch your videos or stories.

When your followers have that type of loyalty to you, you can expect more from them. Don’t be afraid to talk about what products you love and why because they want to know! Plus, you can never talk about the same product too often. Also, since Instagram stories only last 24 hours, it’s likely people never see it in the first place OR they see it but don’t have the link they need when they are ready to buy.

screenshot of Michelle Gifford's Instagram story.

So, the next time you’re wondering if you should talk about the [fill in the blank] products you can’t live without yet again, the answer is YES! Your audience wants to know and will be so glad you’re reminding them about a product they want to try.

Biz Pro Tip: You can train your audience how to interact with you in your Instagram stories. You can use engagement stickers like polls, question boxes, etc. for your followers to engage with. This will train them to click on your stories and not just click through to the next one. This habit will lead them to click on your affiliate links. Check my blog post HERE for 9 more bonus tips for a money-making Instagram stories strategy.

3. Blogging

Contrary to what many folks are saying, blogging is not dead, and it’s a great way to build a loyal audience and gain followers straight from Google. I know it’s not as immediate as Instagram or TikTok, but if you’re committed to your business for the long haul, you need to have a blog.

When someone goes to Google and searches for an easy weeknight meal idea, blog posts are what will be in the top results. Just imagine if your blog posts were showing up on the first page of Google results. Your website would be getting so much traffic and will bring in so much more passive income!

I Am Michelle Gifford blog page on a laptop.

It’s easy to include your Amazon affiliate links in your blog posts. If your niche was applying makeup, you could easily write a post including all of your favorite makeup products. If you created content on DIYing you could talk about your go-to products (painbrushes, tools, etc.) for your house projects.

Think about what products you use every day for your business and write a blog post about it. You can keep mentioning 1-2 products in every blog post, which will create a higher chance of someone clicking on those links and purchasing from Amazon.

This strategy won’t make you rich overnight, but it will provide you with a long-term gradual income that can only go up from here. Sometimes those slow and steady approaches are the best ones to take with your business to ensure success.

How to Become an Amazon Affiliate

Now that you know the benefits of using the Amazon Affiliate Marketing Program, let’s walk through the steps to get started making money off your suggested Amazon finds! Here’s how to become an Amazon affiliate in 6 easy steps:

  1. When you’re ready to become an Amazon affiliate, head to the Amazon Associates program website and click “Sign up.”
  2. Provide your website URL and/or social media platforms where you plan to promote Amazon products.
  3. Share your plan for driving traffic to your website and getting people to click on your Amazon affiliate links.
  4. Enter the tax and payment information that you want to use for receiving a commission.
  5. Review and submit your application. Once approved, you can start creating affiliate links to your chosen Amazon products.
  6. To get your affiliate links, sign in to Amazon using your Associate account. Search for a specific product and once you click on the product you want to use, the “SiteStripe” tool will appear at the top of the page. From there, you can click on “Get Link” on the top right-hand side of the screen.

You can learn more about how the Amazon affiliate marketing program works (and sign up to become an affiliate) HERE.

screenshot of the step to enter your website when registering to become an Amazon affiliate.

screenshot of the application to become an Amazon associate.

Main Takeaways

  • The Amazon affiliate marketing program is a great affiliate program for influencers and bloggers.
  • Affiliates earn anywhere between 1-20 percent commission
  • The Amazon affiliate program gets you the most bang for your buck and keeps things organized for you, making it a great program for those still growing their brand.
  • Three great places to use your Amazon affiliate links are in your email broadcasts, social media posts and stories, and blog posts.
  • It only takes 6 simple steps to become an Amazon associate today and start creating affiliate links to put in your content.

Making Money With the Amazon Affiliate Marketing Program

The Amazon affiliate marketing program is a great way to make money for your business. Now that you know how to sign up to become an Amazon affiliate, how to create an affiliate link, AND where to post them, you’re ready to get started. I can’t wait for you to give your income a boost all while digging deeper into why you love what you do and how to best share that with your people.

If you loved this post and want to know more about affiliate marketing, check out these similar posts:

Stay up to date with the best way to grow your online business on Instagram by following me on Instagram @iammichellegifford. I spill all my secrets and sure-fire strategies you need to know to build a strong business on Instagram and beyond. 

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