i'm in!

Want the latest trends and social media updates in your inbox?

THOUSANDS of biz owners just like you use our weekly email to uplevel their social media game. Expert strategies and real-world examples delivered every Monday for FREE?!


become an insider

Michelle Gifford squatting, holding her iphone, and smiling at the camera.

How to Repost on Instagram

Instagram, Social Media

It is super common for people to repost someone else’s content on their own Instagram account. People do this for lots of reasons–they relate to it, think it is funny, enter a giveaway, etc. But if you’re new to the Instagram game, it’s completely normal not to know how to repost on Instagram. But this post is going to change that for you! 

Once upon a time, Instagram users used to be able to repost someone else’s post onto their own Instagram feed. They could hit a repost button and a post would automatically generate as one of their own posts (but still give credit to the original creator). 

As more users joined Instagram, Adam Mosseri wanted to make sure Instagram prioritized the creators who posted original content. With that being said, the repost feature was taken away. However, there is still a way to repost on Instagram–through your Instagram stories.

What is a Repost on Instagram?

An Instagram repost is when you share someone else’s post on your Instagram story. Usually, Instagram posts are a single photo post, a carousel post, or a reel. This is the type of content you would share on your Instagram story.

As mentioned earlier, Instagram no longer has the feature where you can repost someone else’s post on your own feed. You do, however, have the option to copy the post link, share it to another social platform, or add it to your Instagram story. You find these options by tapping the paper airplane icon underneath the post you want to share.

 

Step-by-Step Tutorial: How to Repost on Instagram

1- Find the post you want to share.

screenshot of an Instagram Reel by Michelle Gifford.

 

2- Tap the paper airplane icon at the bottom right of the post.

screenshot of Instagram repost Tutorial on Michelle Gifford's Instagram.

 

3- Select, “Add to story.” 

screenshot of Michelle Gifford's reel about to be shared on her Instagram story.

 

Instagram Repost Pro Tips

Sometimes the “Add post to story” option does not pop up if the original creator’s account is private or if they have turned this feature off in their settings. 

If you are reposting an influencer’s post, it will most likely be available to add to your stories. They appreciate when you do because it helps their content get seen by more people and potentially get them more followers. 

When adding a post to your story, it’s best practice to tag the person who created the post. This gives credit where credit is due and the original creator will appreciate you supporting them and their content.

To tag the person on your story, tap on the text box and start typing their handle. It should pop up as one of the results. Once you tap on it, their handle will appear on your story and this will tag them once you publish your story.

 

Main Takeaways

  • An Instagram repost is when you share someone’s post to your Instagram story.
  • How to Repost on Instagram:
    • Find the post you want to share.
    • Tap the paper airplane icon underneath the post.
    • Select “Add to story.” 
  • Give credit to the original creator by tagging them and mentioning them in your story.
  • If you try to add a post to your story, but this option does not pop up, then the creator’s account is most likely set to private and does not support this feature.

Michelle Gifford in a white shirt leaning against a store window looking at her iphone.

Instagram Story Repost Tutorial

It is super simple to repost on Instagram and now you know exactly how to do it. For more Instagram tips and tutorials, check out these posts:

Follow me on Instagram @iammichellegifford if you’re ready to become the influencer where people are sharing your posts on their stories! I spill all of my secret strategies in my Insta Social Society. See you there! 

You said...

Leave a Reply

Your email address will not be published. Required fields are marked *

LEAVE A COMMENT

your marketing podcast

Trend Updates and Inspiring Stories from Biz-Owners... Like You

Tune in to keep up with changes, trends, and the best online marketing strategy for businesses using social media to grow a thriving business, then this is the podcast for you.

your marketing podcast

Trend Updates and Inspiring Stories from Biz-Owners... Like You

Tune in to keep up with changes, trends, and the best online marketing strategy for businesses using social media to grow a thriving business, then this is the podcast for you.

tune in

Every day I'm asked if it's still possible to grow on Instagram.

My answer? YES!

Insta Social Society

Grow the Gram

Creative Agency

Not sure what to post or how to get visible on Instagram? THIS is your go-to resource with an 8-module course, monthly content plans, Q&A calls, and all the secrets!

Dive deep into Instagram with my 8-module course paired with a community and hands-on support and strategy to grow — the results will shock you.


Let me and my team of experts take over your strategy completely. You be a genius at your thing, and we’ll take the rest off your plate. 

Choose Your Insta Adventure...

learn the basics

get unstuck + Grow

ready for a team?

3 WAYS TO GET ME ON YOUR TEAM

Copyright 2025

Privacy Policy

Design by MGC

Terms and Conditions