What is brand photography?
Think of brand photography as the theme for your business and your website. You need the visual elements of your business to be cohesive so that people can recognize your brand and your business. Brand photography creates a visual theme not only for your website but for every visual part of your business, from social media to head shots. Everything should tie together so that someone can recognize your company simply from the photographs you share with the world.
How can brand photography benefit my business?
Brand photography will draw people into your business. We love looking at beautiful, interesting, and unique photos and pictures. We also love consistency. Brand photography can help you create beautiful visuals for your business while also staying consistent to your brand and theme. The beauty will draw people in and the consistency will help keep them with you.
Consistent photos of your products will also help you build your audience and keep loyal followers. Online retail is huge right now, and your audience wants to see your brand reflected in your product. You do that by using brand photography—keeping your photos consistent (using the same filters, sticking to one color palette, and so forth) and in line with the theme you are trying to convey.
Even if you are selling services, and not products, brand photography can still benefit your business. Brand photography can show your audience how their life will improve if they do business with you. For example, if one of the goals of your business is to help people have less stress in your life, then one of the themes of your brand should be a sense of calm and peace. Brand photography can provide photos that convey peace and tranquility. Then when people visit your website or view your social media presence, they will see pictures of how their life would be less stressful by working with you.
Ultimately, brand photography will convey a sense of professionalism to your audience. This will help build trust in your brand and in what you offer. The more your audience trusts you, the more likely they will be to use your services and stay loyal to your brand.
Do I need a photographer for my brand?
You don’t necessarily need to hire a photographer for your brand. You can either take the photos yourself or use stock photos. There are pros and cons to each of these options.
Taking photos yourself might be the cheapest option for you. The benefit here is that you know what you want your brand to be. The downside is that you might not have the skills to really showcase your ideas. It can also take a lot of time—time that you might want to spend working on other aspects of your business.
Using stock photos is another option. The benefits of using stock photos are that it doesn’t take as much time or skill because the photos are already done and edited for you. It’s probably also cheaper than hiring a professional photographer. However, you probably won’t get exactly what you want for your brand by just using stock photos.
Hiring a photographer is going to be the most expensive of these choices. However, a professional photographer will be able to edit your photos consistently and according to your brand so they all convey your theme and style. Using a photographer will also free up your time so you can focus on other areas of your business.
Tell me about your brand. Have you used brand photography? Has it made a difference for your business? I want to hear all about it in the comments below!