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10 Lies You are Being Told as a Momprenuer. www.iammichellegifford.com

10 Lies You Are Being Told as a Mompreneur

Business Tips, Coaching

10 Lies You Are Being Told as a Mompreneur

Recently I saw a reel done by one of my favorite business influencers on Instagram. I love his content and have learned a lot from him. But this latest reel he did was a “day in the life” and I couldn’t help but just laugh. It was SO unrealistic to what running a business looks like for moms. So, this post is dedicated to all the business moms. Here are 10 lies you are being told as a mompreneur and what to do about them. 



There are so many business gurus out there with tons of good information. I have learned so much from many of them! But I couldn’t help but notice that there are hardly any experts out there who talk about how to run a business alongside motherhood. And that’s all I’ve ever known. So, I’ve had to translate many things I’ve learned into what works for my business because it is so different from most entrepreneurs out there.

I’ve been running and growing my own business for 16 years all while having and raising babies. I have 5 kids and my oldest is almost 16 and my youngest is 6. So I am here to tell you that you can be an amazing and happy mom AND own a wildly successful business. You can have laundry to be folded and dishes to be washed, and still make time to work on your business. And all of this can feel (stressful, of course) but really so exciting and totally worth it.


lies business moms are told and how to stop listening to them. www.iammichellegifford.com


10 Lies You Are Being Told as a Mompreneur

I split these 10 lies you are being told as a mompreneur into two groups. The first five are lies other people tell us. The last five are lies we tell ourselves. And the lies we tell ourselves are the most harmful, right? Because those are the ones that stop us from doing the work to accomplish our dreams. 

But let’s start with the lies other people tell us because that feels a little less personal. These will warm us up to the ones we tell ourselves and we’ll hopefully be ready to hear them! Don’t worry, I know we’ll be ready. We’ve got this. OK, let’s get started.


Business Mom Lie #1: Going “all in” means the same thing for everyone.

I have always been “all in” with my business. But my all looked very different after I had my third baby vs. now when all of my kids are in school. So our “all in” will always look different from others and it will always look different depending on what season of life we are in.

The reason why this lie is so hard for us business moms is that we think our businesses have to look a certain way all of the time. We get fed all of this content from other business owners who say we need to have precise schedules, protect our time, and work at the peak time of our creativity, blah, blah, blah. These things just don’t work for business moms. But the good thing is that you know what will work for you and your business more than anyone else. 

So, remember your business does not have to look a certain way. It can look whatever way you want it to. I want you to be all in instead of doubting yourself or if you’re doing it right–or if you should be doing this at all. So say it with me, “I’m all in with this business and I’m going to make it work.” Decide what your all-in looks like and then move forward from there. Once you have this standard set, all of your guilt and doubt will leave you, giving you more space to build the business of your dreams, all while in the thick of motherhood. (I’m living proof!) 


Business Mom Lie #2: Start with your why.

Are you confused by this one? I know having a why is super important to running and growing a successful business, but this concept applies to moms differently. I have seen too many women–and especially moms–get stuck on their why. But it’s because everything they do is their why. You do it for your family, your kids, and to help and serve other people. It’s almost as if you don’t even have to think about your why because it’s just who you are. 

So, think about your why and definitely have one that motivates you and your business. But only spend a couple of minutes on it and then move on. If you’re ever feeling stuck like you’re waiting on God to give you this miraculous answer to why you should have your business, just remember action brings clarity. So, act on what you know and you’ll figure out the rest as you keep moving forward. 


lies to stop telling ourselves as a biz mom. www.iammichellegifford.com


Business Mom Lie #3: Instagram equals business.

OK, this one really gets me fired up! I get calls all the time in my strategy sessions with people who have built a large Instagram following. And they’ve been doing that for the last 5-10 years but they aren’t making any money. So, what’s going on here? Well, if you’re not using your Instagram to lead people to where you actually make money (your website), then you’re wasting your time. What you have is an Instagram account, not a business.

Your Instagram account should be just the tip of the iceberg when it comes to your business strategy. People see all the content you’re posting there and love it, but they don’t see all the bending over backward you’re doing to keep up with the algorithm. Well, if you have a solid foundation that holds that tip of the iceberg in place, then you won’t be tossed to and fro in the ocean, but you’ll stand firm and immovable against the waves of unexpected changes. I call this my Iceberg Principle. Click HERE to learn what those other layers of the Iceberg Principle should be in your business that will help hold your biz in place. 


Business Mom Lie #4: Business motherhood is not messy.

Ha! So funny, right? I love the work that other business moms are doing, but a lot of it looks really pretty. But we all know how messy motherhood alone is, so when you add a business into the mix, it just gets that much messier. And this is OK. It is normal! 

The danger about all of this business motherhood looking nice and neat is that you will start to feel bad that your life doesn’t look like that. Maybe in a perfect world, we’d have all the balance for all the things, but that’s not how it works and it’s not meant to. You are doing an amazing job and you are an amazing mother! Click HERE for my best tips on juggling your business and motherhood. 


Business Mom Lie #5: All you need is a sales funnel.

This lie comes from all the “business marketing bros.” They say to get a sales funnel, put some money towards it, and get some ads and then you’ll be good to go. And they say it in a way that sounds so easy and simple. While I agree you should definitely have a sales funnel and ads are a great tool to grow your business, these biz bros are missing something so important! 

And that is connecting with real live people. Building a business means building a community and serving each and every one of them. There is so much power in that. Plus, building that community is a natural motivator for you to keep creating new content and products that will serve your people better. Making money is great (& it’s actually one of my favorite things to talk about) but there’s nothing like building that community of buyers where you truly feel like you’re making a difference in their lives. It’s just the best!


true or false? You can be a good mom and a wildly successful business owner. www.iammichellegifford.com


Business Mom Lie #6: I am not an expert. 

OK, we’re jumping into the last 5 of the lies which are the ones we tell ourselves. And we’re kicking it off with you thinking you’re not an expert. I hear this phrase way too often from all the businesswomen I coach and chat with. 

And the truth is, you’re not an expert in all things, but you are an expert in something! That’s why people come and listen to you. We waste so much time questioning ourselves and our products about whether or not we/they are good enough. But you know what? You just have to start. And as you keep going, you are going to get better. 


Business Mom Lie #7: I am going to wait for the right time.

Biz sister, there is no right time. Things will never slow down enough to where you feel like you can work on your business. The day to start is today. I think we use this one as an excuse because we are afraid to get started. But the truth is, you just need to start. Do one thing today to help work on your business. And another thing the next day and just keep moving forward and you will be able to see how all of your business and mom life fit together in one big beautiful mess. 


Business Mom Lie #8: No one wants to hear what I have to say.

I deeply feel this one. Anyone else? I grew up as the youngest of five kids, so there was a lot of talking in my house. But I was the quietest. I didn’t want to have to defend myself every time I spoke up. So I just kept my mouth shut. But as I got older and dove deeper into my business I realized that I struggled with the thought that people were going to get sick of hearing from me. But that’s just not true. It’s not true for me, and it’s not for you either. 

You have a voice and you need to use it to serve and help others. If you stay quiet because you don’t want to fail then you’re making it about yourself and it’s not about you. It’s about everyone else and what you can do to help lift them up and make their lives even better. 

So, take this little mindset shift with me. Yes, give yourself that needed me time, but do it in moderation. If you want to feel good about yourself, stop looking inward and start looking outward. 


Business Mom Lie #9: If I show up and fail, I am a failure.

Listen, I have had so many business failures in my life. I even used to feel bad about my business journey. I have literally been all over the place as far as my business ventures go. And I never would have guessed that I’d be a brand and marketing strategist serving the most amazing brands and creatives. I didn’t even see that as an option for my career path. 

I used to think my journey was a detriment and it would have been better if I would’ve known exactly where I wanted to go and what I wanted to be. But then I realized that if I just went down this straight line for my biz journey and missed all the twists, u-turns, and everything in between I would not know all the things I need to know to help and serve the people that I need to serve.

Your failures lead to your future successes. I’ve learned to change my mind about how I view failing. Now I just look at it as gathering information that is good for me to know. It’s just information for the future. We are all going to make mistakes–what are you going to do with yours?


Business Mom Lie #10: Good moms don’t work.

Oh, this one is so silly. If you are here, showing up for your business and your kids, do you know what you are? Ambitious. You are someone who likes to create and serve others. And you get to do it through your business. How cool is that?

You do not have to be with your kids 24/7 to be a good mom. Motherhood is not about just being there to make sure all of your kids’ needs are met all of the time. It’s more than that. It’s making sure you are showing your kids what’s possible and what they could accomplish. And you’re being that example for them every time they see you step away to work on your business.


your failures lead to your future successes. www.iammichellegifford.com


Bonus Truth: Money is good!

We can serve and get paid and it does not diminish the service that we give. Money is a tool to help us serve others. You can still create connections with your clients and serve people the way you want to even if you’re getting paid for it. Say it with me, “When women make money, they make magic.” 


10 Lies You Are Being Told as a Mompreneur

Alright, biz sister, those are the 10 lies you are being told as a mompreneur. What do you think? I know you can be a good mom and a wildly successful business owner. You do business differently because you’re doing it alongside motherhood–and I want to help you do it. 

Join my Business Mom’s School which is completely free! This is an amazing opportunity to get some education from me about how to do this whole mom business thing and enjoy every bit of it. Come follow me on Instagram @iammichellegifford too so you can get all the best tips and tricks there on how to run a successful business. Hope to see you there!

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