5 Benefits of a Pinterest Business Account

Jul 20, 2020

Do you have a Pinterest business account? There are a lot of benefits to having a business account on Pinterest. If you have a business online, and you aren’t on Pinterest, you need to be. Besides being a great place to go for inspiration, Pinterest is quickly becoming the place to get noticed for your business. Here are 5 benefits of a Pinterest Business Account.

1.Access to Audience Insights

Being a Pinterest business account gives you the ability to track how your pins are performing among different audiences. Not only can you see if your pins are reaching your ideal customer, but you can also see what audiences are seeing your pins that might be out of your target audience. This gives you the opportunity to course correct if needed, and also the opportunity to pivot your business if needed.

Metrics or “Audience Insights” also tell you what time of day  your pins are being viewed, which pins are performing the best– reaching the widest audience, being re-pinned the most, and which pins are struggling. Having this information can help you as you go forward in your blogging and marketing. If you are trying to reach a certain audience and your pins aren’t resonating with your ideal audience, you can adjust your strategy. The metrics alone are vital to anyone trying to grow a business online. 

2.Boost your brand exposure.

Did you know that 75% of Pinterest users say they are “very interested” in new products? And 77% of weekly users are discovering new brands and products on Pinterest on a regular basis. That is huge! Think about how many people struggle to get noticed on Instagram and Facebook. Because you aren’t fighting for the attention of your ideal customer, Pinterest is a great place to get your brand and business noticed! One more thing to think about, Pinterest has upwards of 367 million monthly active users (as of the 1st quarter of 2020). That’s a 26% growth from the end of 2019!

This is one of the biggest benefits of a Pinterest business account. You want to grow your business and reach new audiences, right? Pinterest is a great place to do this. Because Pinterest is an international platform, you can reach your ideal customer no matter where they live.

3.Grow Your Sales Quickly

Did you know that 55% of Pinners are on Pinterest to shop and purchase? And 85% of weekly Pinterest users utilize the platform to help them decide what to buy. And over 80% of users have made a purchase based on the content they find from brands on Pinterest. In fact, in the first few months of 2020, Pinterest has increased your ability to sell on their platform. Now a Pinner (someone who is using Pinterest), has access to a Shop tab that will show them products that are inspired by the pins on their boards or even the exact products they pinned previously.

Also, Pinners can shop from the search bar, as well. In 2020 Pinterest has increased the number of shoppable Product Pins by 2.5 times since 2019. This alone is driving an increase in digital traffic to retailers and businesses that utilize Pinterest. With everyone staying home and searching for items on the internet more, it’s smart to get your products and services on Pinterest. Getting a Pinterest business account will help you to have access to the shoppable pins feature and the metrics that will show you how your shoppable pins are doing.

4.Pinterest’s Visual Search Engine

Did you know that Pinterest is the only social media platform that offers visual search capabilities? Think about how big that is. As the world leans more heavily on video and images to market and teach, other social media platforms are being left scrambling to catch up. Pinterest, however, is uniquely suited to accommodate visual searches. Have you ever tried the Pinterest Lens tool? This is a camera tool on Pinterest that lets you take a picture, or use one from your camera roll and then find related content on Pinterest. According to Pinterest, Pinterest Lens can identify more than 2.5 billion home and fashion objects. Yes, I said BILLION. 

With Pinterest’s visual search engines, and the content that you are already creating for other social media platforms, you can quickly and easily repurpose your graphics and images for use on Pinterest. With so much of your time being spent creating graphics and images, you should be getting more use out of those graphics. Which leads me to my last point when it comes to the benefits of a Pinterest business account.

5.Pinterest Pins Live 1,680x Longer than a Facebook Post

There are more than 200 billion pins on Pinterest. Yes, I said a billion again. Here’s another figure for you to think about: the half-life of a Facebook post is 90 minutes. The half-life of a Pinterest pin? 3.5 months. If you do the math, this means a single pin lasts approximately 1,680 times longer than a facebook post. Wow!

Now, tell me, why do we spend so much time trying to come up with the perfect wording for a facebook or Instagram post caption that will only reach a fraction of our total audience and will expire quickly from their newsfeeds? That same information on Pinterest will last 1,680 times longer and you will have a larger reach with your information. So, whether you are marketing purses, workouts, how to start a blog in 30 minutes, or even a cat couple poster (go ahead and click on that. You’re welcome. lol), you can find your ideal audience on Pinterest. 

 

Tell me again, why aren’t you utilizing this amazing platform for your business? If you’re still confused on why and how to utilize Pinterest for your business, check out my Pinterest Jump Start Course! I’ll walk you through everything you need to know to grow your business on Pinterest. Click here to find out more.

For more business coaching from me, Michelle Gifford, join my Money Makers coaching group by clicking here.

 

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