We all know how important our email lists are to our online businesses. In today’s episode of the Michelle Gifford podcast I was able to interview Brendan from Ontraport and share how I keep my business running smoothly.
In this interview with Ontraport’s master email Jedi, Brendan, they dive into:
–email sending secrets
-best practices to get your emails out of spam and into their inbox
-what to look for in an email marketing software
-how to create the best subject lines that get opened
It is a good one!
So, What Is Ontraport?
Simply put, Ontraport is an “all-in-one” small business automation platform. But what does that mean?
Whether you are a blogger, an online ecommerce brand, a thriving B2B/B2C or even a budding “solopreneur”, the team at Ontraport have built a system that can handle the majority of your business processes for you.
Since most marketing automation and CRM software tools focus on solving one specific business problem you can end up needing multiple platforms. One for email, one for tracking leads, one for building landing pages, etc. This traditional way of doing business has a few problems though.
Email List Problems
The first and most obvious one is cost. Each tool has a monthly fee attached to it which means that depending on the size of your business, you could be spending hundreds, if not thousands, every month.
The second problem with software stacking is that you need to make all of the tools work together and share their information with each other. This means you need to understand how to integrate each platform with the others to make any sense of your sales, marketing and business operations.
The final big problem that I see many of my clients have struggled with is getting their team to adapt to all of the different tools for the different processes. Training team members on how four different platforms all work and communicate with one another is no small task and can be overwhelming.
Email List Solutions with Ontraport?
Ontraport exists to solve all of these problems by its “all-in-one” nature. This means that you get access to features like:
- Fully customisable CRM
- Visual marketing campaign builder
- Intuitive email and landing page builders
- Partner and affiliate platform
- Payment processing and ecommerce systems
- Customisable database objects
- WordPress membership sites
- SMS and postcard sending
- Metrics and KPI dashboard
Since all of these features are in the same platform they work together perfectly to really rock your email list. Your team doesn’t need to learn a bunch of different systems and the price is a fraction of what it takes to run the same thing with multiple platforms.
Ontraport states its mission as:
“To Support Entrepreneurs In Delivering Their Value To The World By Removing The Burden Of Technology”
This was a really fun interview and I hope you check out the whole thing!
If you want to do a little more work on your email list make sure you check you out Ep. 22 as well, How to Use Quizzes to Boost Your Email List