5 GROWTH tips to reignite your Instagram account. www.iammichellegifford.com

5 Growth Tips to Reignite Your Instagram Account

Instagram, Social Media

5 Growth Tips to Reignite Your Instagram Account

I work with many women who are expert content creators for Instagram, but their growth has stopped. With each one, there usually comes a time when they have to decide if they will keep doing Instagram the way they’ve always done it or if they will adapt their strategy to what works today. Which one are you? If your Instagram growth has stopped, you’ll want to try these 5 growth tips to reignite your Instagram account!



If you missed my last blog post, I interviewed Leanne Barlow who shared her journey with Instagram. She went from being completely stuck on Instagram and hating it to exploding her account and enjoying it! I loved what Leanne had to say, so in this post, we are diving a little deeper into her experience and relating it to yours as an influencer/business owner. Let’s jump right in! 


5 GROWTH tips to reignite your Instagram account. www.iammichellegifford.com


5 Tips to Reignite Your Instagram Account

If you’re about ready to give up and let Instagram win, this post is for you. I have too many conversations with women who are trying so hard to keep their Instagram accounts growing, but despite their efforts, the number won’t budge. This is exactly how Leanne felt. She was stuck at 120K followers, but once we did an audit on her Instagram account and worked with her on switching up her strategy, she grew over 50K followers and it’s still growing! This can happen to you too. You’ve just got to try something different. 


Instagram Growth Tip #1: Acknowledge that there can be a strategy with Instagram.

Too many people are throwing their hands up in the air and saying Instagram is the worst. And, that it’s not what it used to be, so you’re just going to throw stuff at the wall and see what sticks. And then you’re going to be mad when it doesn’t, even though you’re not changing and trying to grow and learn how Instagram is working in today’s world. 

I see this cycle way too often and it’s harmful and sad. You are giving your power away to Instagram when in fact, Instagram is a tool in your tool belt. That means we have to learn how to use it. And the truth is Instagram has completely changed over the last five years–even in the past two years. In my opinion, it’s changed for the better because Instagram used to be a little bit more lucky. Now, there are so many more elements you can control with Instagram and you can learn how it works.

The strategy that I’ve had a lot of success with on my account and my clients’ accounts is Attract, Nurture, Sell. Implementing this strategy into your content creation helps pull in so many more new followers, connect with the ones who already follow you, and actually make more money from the ones who already love you. You can check out how this strategy works HERE


Instagram Growth Tip #2: Instagram is becoming a better search engine–use it as one.

We’ve been dealing with search engines for a long time–Google, Pinterest, YouTube, TikTok, etc. The disconnect is that we’ve been using Instagram before it was a search engine, but now it’s functioning more and more like one every day. 

Now that Instagram functions as a search engine, our content matters way more now. Niching down is hugely important, and so are the words we use in our content because Instagram is trying to understand what our content is about. Check out my post HERE to learn how you can make your Instagram account more search engine friendly. 


5 ways to reignite your Instagram growth strategies. www.iammichellegifford.com


Instagram Growth Tip #3: Get really clear on who you serve.

One of the most important ways to get really clear on who you serve is crafting a specific and clear bio. Your bio should include who you are, who you serve, and how you serve them. This is your chance to be straightforward about your brand and draw your audience in (and deter those who are not your target audience). A bio’s job is not to be cute or clever. Its job is to tell people what you do and why they should follow you. 

Another way to get really clear is adopting that attract, nurture, and sell content strategy that I mentioned earlier. Getting super intentional with the content you create and who it’s for will help you niche down and create content for the right people.  

When you tighten up your content and niche down you become more clear as the content creator on who you serve AND your audience becomes more clear on how you serve them. It helps you and your people, so the more you can nail down who your ideal follower and/or customer is, the better. 


Instagram Growth Tip #4: Double down on what works.

A lot of creators get nervous about repeating topics or content. There’s no need to be nervous about repetition because people want predictability. Once people visit your account after seeing a reel that attracted them to you, they want to see more content that matches that initial piece that drew them in. It should all connect, so it makes more sense to new followers. 

When you have a reel perform really well, don’t be afraid to make similar content to that one. The numbers show you plain and simple what your people want, so make more of it. Think of ways you can touch on the same theme, but offer different varieties of it. 


tried and true Instagram growth tips you haven't tried yet. www.iammichellegifford.com


Instagram Growth Tip #5: Incorporate ManyChat.

Do you use ManyChat? It will completely change your business. If you are new to ManyChat, it’s an automation system where you can automate DMs to your followers (and so much more). Incorporating this into my strategy exploded my followers and even my email list within weeks. Plus, Instagram loves this system because ManyChat promotes engagement on posts. It makes it really easy for people to engage with you, so it is a win-win for everyone. 

I took a deep dive into ManyChat because I fell in love with how smart it works and helps creators increase their numbers quickly. You can fall into the treasure trove of ManyChat with me by checking out my blog posts HERE! They will tell you everything you need to know about ManyChat in using it for your business.


Bonus Instagram Growth Tip: Adopt a new mantra with Instagram.

If you’ve had a challenging time getting Instagram to work the way you want it to, you’ve probably had a negative thought or two about Instagram itself, right? “The algorithm hates me.” “I can’t grow.” “I’m really stuck.” “Instagram is out to get me.” Do any of these sound familiar?

When you’re posting on Instagram and communicating with your followers through videos and stories, that negative energy is not something you want to bring to your account. It seeps through everywhere and your audience will be able to feel it. So, instead of that negative energy sneaking in, you can adopt a new mantra with Instagram that brings all the positive vibes. 

“Instagram is fun.”

“I’m learning something new every day.”

“Instagram is my favorite way to talk to my audience.”

“Instagram is a tool in my tool belt and I love to learn how to use it.” 

Pick any of these as your new mantra with Instagram, or create your own. The most important thing here is if you want to use Instagram differently, you have to think of it differently. That fresh and positive perspective will bring back the joy in your Instagram work and give you the energy you need to figure out the hard stuff. 


5 GROWTH tips to reignite your Instagram account. www.iammichellegifford.com


5 Growth Tips to Reignite Your Instagram Account

Alright, now that you know Instagram is a tool in your toolbelt, and you’ve got some new tips to implement into your strategy, you are unstoppable! You are totally capable of growing your account and it’s going to happen. These 5 growth tips to reignite your Instagram account are just the thing you need to keep going! If you find yourself still struggling, don’t hesitate to reach out. You can find me on Instagram @iammichellegifford and you can even reach out to my team HERE. We’d love to help! 

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