5 Tips on How to Grow on Instagram in 2022

In 2021 we saw some of the biggest changes we’ve ever seen for Instagram. It probably feels like it’s hard to keep up at times, but these changes are good and will ultimately help you grow your business. And don’t worry, I’m here to give you support all along the way! In this post, I’ll cover my predictions for Instagram with where things are going, what changes to expect, and 5 tips on how to grow on Instagram in 2022. Let’s get started! 



If you haven’t heard of my Money Maker Method yet, it is my five-step framework that I use to grow my own business, my money makers’ businesses, and my agency clients’ businesses. Instagram is included in the last step of the framework, which is “yell to your people.” This is all about your social media marketing and how you use your content strategy to find and attract your people. 

It can be tricky to keep up with the latest Instagram features. I know. But I want you to change your mindset a little bit about changes on Instagram because they are not here to hurt us. The reason why they keep happening is because it’s reacting to how users interact with the app. 

Think about it…if Instagram stayed put with how it was when it was first released and never made changes, do you know what would happen? People would leave because people today do not use Instagram the same way they used it when they first started. 

I know there are some annoying things that come with changes Instagram makes, but just know it’s all for your good. Instagram makes more drastic changes in their business, so you don’t have to. Plus, these 5 tips on how to grow on Instagram in 2022 should help!


5 tips on how to grow on instagram in 2022. www.iammichellegifford.com


5 Tips on How to Grow on Instagram in 2022


Tip #1 to Grow on Instagram: Consistently show up. 

I say consistently because that will look different for each person. I’m not going to tell you you have to show up on Instagram every single day, but I will tell you the more you post the more you’ll be seen. Instagram recently announced how they are making a change to its feed algorithm.

Right now, it’s set up to show you posts in the order of who you would most likely want to see. When Instagram was first launched, it was set up in a chronological order where you would see the posts in the order of the ones who posted last. They are bringing this chronological feed back and now users will have the option to choose which view they want to see. 

In addition to those two options, there will be a third option where you will have a “favorites” tab and you can add accounts to your favorites and view only those selected accounts on your feed. I imagine users will be able to toggle between the three feed choices. 

With that being said, you have a better chance of people discovering you the more you post. It’s always a good idea to show up as consistently as you can to establish your brand and become memorable, but these algorithm changes could easily improve your chances! 


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Tip #2 to Grow on Instagram: Post more reels.

I’m a huge advocate for Reels. Why? Because they are the only way for people to discover you who do not already follow you. If that’s not enough motivation for you to post Reels more often, here’s a few Reels facts that might change your mind:

  • Reels perform 22 percent better than all other posts on Instagram.
  • Since Instagram introduced Reels, the number of people using Reels has increased by 3 percent. (This shows that people are adopting this feature. I’ll take this a step further and even say that if Instagram didn’t introduce this feature, people would have ditched Instagram and gone to TikTok.)
  • Reels have a longer engagement period than normal posts. 

I have personally seen the impact Reels can have on your exposure to Instagram users. Back in November, I did almost zero Reels because I was super busy with other parts of my business. In mid-December, I decided to post a quick and simple Reel every day just to see what would happen. I saw my account reach skyrocket when I started doing Reels again. 

That’s the power of Reels. You are going to be able to reach so many more people because of the Reels algorithm–the one that puts your content in front of people who don’t follow you. If you need some ideas, check out this post here on 3 Reels you can do today. Or, you can check out my Rock the Reels challenge!


Tip #3 to Grow on Instagram: Post more videos. 

I predict that there will only be more and more people using video to market themselves. We’ve seen the video trend over the past year and a half, and I don’t think it’s going anywhere. People are hooked when they see a video because it’s more engaging and it involves more senses. 

If you can, try to put more videos out there. There are a lot of ways you can create videos. And they don’t have to be super long. Just make some short clips–definitely under 3 minutes. Generally speaking, Instagram users are not going there to consume long-form content, so having shorter videos would be best. 


5 secrets to know to help grow on instagram. www.iammichellegifford.com


Tip #4 to Grow on Instagram: Create content that people share.

One of the best things you can do is get people to share your posts/content on their stories. Creating content that people save is good, but it doesn’t put you in front of any more people. Think of the type of posts that could be easily shared. Quotes are a good example because people tend to share these. Then, if the quote resonates with the person who read it, they are likely to go to your account and follow you. 

And, it’s important to note here that when you make your posts, make sure to put in keywords as often as possible without it disrupting the flow of your message. I say this because Instagram announced last year and directly said how they want you to put your hashtags in your caption. This tells me that Instagram is working hard to use your words as a tool to put your content in front of the right people.

Instagram’s whole goal is to find the right content for the right person. When they can do this effectively it will make more people stick around for a longer period of time. When Instagram’s algorithm can figure out exactly what your content is about, they will more definitively be able to tell what your post is about and who to put it in front of. 


Tip #5 to Grow on Instagram: Collaborate with other influencers who have a similar audience.

There are so many ways you can collaborate with other influencers who have a similar audience. You can do Lives together, cross-promote each other, do giveaways together, have people on your podcast, etc. You will grow SO much faster by doing this. 

If you’re not sure how to even start reaching out to other influencers, join my Money Makers coaching group where I’ll give you all the secrets! Plus, ALL the tips you need to run successful biz. 


how to grow on instagram in 2022. www.iammichellegifford.com


5 Tips on How to Grow on Instagram in 2022

OK, what did you think of my 5 tips on how to grow on Instagram in 2022? I’m excited to hear your thoughts. Send me a message over on Instagram @iammichellegifford. If you’re not quite ready to join my coaching group, but loved what you learned, join my text list: text “money maker” to 951-309-7885. I’ll send tips and positive notes just when you need them!

Did you miss my Money Maker Method? Check out my podcast here to listen to all the episodes where I dive in on how to set up a successful business plan that will make you more money for your biz. 


5 Tips on How to Grow on Instagram in 2022

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