How to Use Pinterest to Grow Your Business
Do you use Pinterest for your business yet? You can make so much more evergreen content by putting it on Pinterest. Pinterest is one of my secret business weapons and it can become one of yours too. In this post I’ll share tips on how to use Pinterest to grow your business and why Pinterest is such a game changer for your brand.
Pinterest is what drives content for my website. It’s a HUGE revenue source because it’s something that gets traffic to your website and your products. Pinterest plays a big role in my business, and for my clients. My team and I manage Pinterest for my clients and include it in our content strategy for them.
Just so you know, my Pinterest course is on sale this week! It’s in honor of my birthday month. At check out use code “BIRTHDAY” to get $100 off. If you’re ready to make Pinterest a part of your business and content strategy, this course is for you. It’s the perfect jump start for the beginner and I know you will be absolutely thrilled you took the course once you see how much it has helped grow your business.
The Magic Behind Pinterest
When you hear the word Pinterest, most of you think of it as something you use to find dinner recipes or home decor ideas. This is true. But as a business owner, it’s so much more. You can design your Pinterest account, so when people find your pins and then go to your Pinterest account, they will see all of your boards organized in a way that showcases everything your business can provide for them.
Here’s a few stats to show you how amazing Pinterest is:
- Pinterest grew 50 percent in the first half of 2020. (Thank you Covid.)
- 89 percent of users are on Pinterest for purchase inspiration.
- 75 percent of users are very interested in discovering new products in contrast to 55 percent on other digital channels.
- 80 percent of pins are repins. (This will help you so much in becoming viral. This also means there is a much longer shelf life for your content–I’m talking years!)
Pinterest is not another social media platform where people get on to scroll and look at what all their friends are up to. People get on Pinterest to act and buy. It’s a very different energy and this is exactly what Pinterest wants. Its goal is to inspire and be a personal magazine for its users. To have your content be showcased on a platform like this is such an amazing opportunity!
How Pinterest Works for your Business
Before I share how to upload your content to Pinterest, I have to talk about the cool technology Pinterest has! Pinterest has a feature where you can search for content through a picture, not just text. For example, you can take a picture of your cup, and it will bring up similar products.
This search function will help your business so much, especially if you sell physical products. You can take a picture of your products and see what similar products come up. That way you can easily find competitors or ideas on how to improve your own products.
The best way to organize your content is to create boards based on what your business offers. That way when people visit your Pinterest account, they will only see the boards that show your business and the types of services you have or products you sell.
You can add your content to Pinterest in 3 easy steps:
- Step 1: Create pins on Canva that go with your blog post, products, website, etc. (I recommend creating at least 4 to go with it.)
- Step 2: Upload your pins to Pinterest.
- Step 3: Save the pins into your desired board(s).
Now your pins are there for people to discover which will help them discover your brand too!
4 Tips on How to Use Pinterest to Grow Your Business
Tip #1: Create a Pinterest account that is really specific to you, your brand, and your audience.
You know me, I’m a huge advocate for really honing in on your niche. The more specific you are about you, your brand, and your audience the better. (You can check out more about how to be specific for your brand here.)
Make sure each folder you have on Pinterest fits into your content and matches the interests of your audience. If you want to use Pinterest for personal use like dinner recipes, make those boards hidden so your followers cannot see them.
Tip #2: Use fresh content.
Pinterest wants fresh content. However, this doesn’t mean your blog post from a couple years back won’t have any purpose anymore. All you have to do is make new graphics/pins that go with that same blog post and add them to Pinterest. This is one way to rejuvenate old content.
Tip #3: Be consistent.
Be consistent in showing up on Pinterest, creating content, and scheduling it out. I recommend creating one core piece of content per week and putting it on your blog. (My core piece of content is my podcast and then I stretch my content to my blog site, Pinterest, and Instagram.)
Tailwind is an AMAZING scheduling app you have to use when scheduling out your content. It will make your life so much easier.
Tip #4: Pay attention to the new things and features that are happening.
Pinterest, like Instagram, rewards early adopters. The people who try new features out sooner rather than later get a lot more traffic and rewards for trying them out.
One feature Pinterest loves is video pins. An easy way to make a lot of Pinterest content is to pin your Instagram reels. It’s already in the format you need for Pinterest and it’s super easy to share it to Pinterest from Instagram. It literally takes 10 seconds to do!
I don’t want you to feel overwhelmed with Pinterest. I want you to just get started. That’s what my Pinterest course will help you do. It’s for beginners, so it’ll give you the jump start you need with feeling confident in your Pinterest skills. Don’t forget to use the code “BIRTHDAY” to get $100 off!
I promise you learning how to implement Pinterest into your business strategy will be so helpful! It will make your business built to last and will relieve so much stress because you know you’re spending time on content that will last so much longer than the few days it lasts on Instagram.
If you have questions or concerns about using Pinterest, follow me on Instagram @iammichellgifford and ask me there! I am doing an Instagram live this week to answer questions, so I hope to see you there!