My top secret strategy to Maskcara business success
Honestly, hanging out on Instagram is my idea of business fun. I get to meet a lot of people and build friendships, but what I was finding is that those relationships usually didn’t add a lot to my piggy bank (you know what I’m sayin’?). I know why. I don’t love selling. I really want to create content that organically converts searchers into buyers. That is where the Maskcara Experiment comes in.
I started the Maskcara Experiment to see if I could run an MLM like a business. Could I ditch the Facebook groups and the in-home parties for some business savvy strategy? Well, seven months later and the answer is “YES!”. And, we owe it all to blogging.
My biz partner, JoEllen, and I started the Maskcara Beauty Girl blog. For the past seven months, JoEllen has been blogging about anything and everything Maskcara. We periodically sit down together and strategize about SEO and keywords and then she gets to work writing consistent killer content. From this content, we have had the best sales month yet for getting sales organically (from people that we don’t know). We had $1,500 of sales from strangers (but now they are customers and friends). When potential customers started searching for Maskcara, our content came up and our blog posts did the work for us.
I’ve been blogging over on this blog intermittently about the Business of Maskcara and that is how we have been some of the top recruiters for three months running. Blogging is definitely working for us.
Please note that we really haven’t spent much time on social media building this Maskcara business. I hardly ever talk about it on Instagram and while we do have a Maskcara Beauty Girl Instagram, most of its followers are Maskcara artists.
Here is my top secret strategy to Maskcara business success
Blogging increases my organic reach.
Knowing how to use SEO and Pinterest for my blogging has allowed me to reach my target audience while they are searching for my product. This means that I don’t have to do the selling. They are already ready to buy. (I teach all of my tips and tricks in my blogging course.)
My content becomes evergreen
Unlike social media, the content I create today, if created correctly with Pinterest in mind, can be pinned and re-pinned for years. So the content I create today can continue to work for me long after I create it. Social media just doesn’t have this type of return on time investment. On social media, once you post, it is gone to the feed. (I teach how to create evergreen content in my blogging course too)
Builds credibility and community
The more I share and the more I teach, the better my credibility and the bigger my community. With content created for a specific audience, I am able to build my tribe quickly. And, because I am teaching, my credibility goes up too.
So, my friends, I’m hooked. I love blogging because blogging is a good friend. The more I give the more it gives. If you are looking to get started, I have a quick start guide to setting up a blog here. I’ll walk you through step-by-step of setting up your blog.