Is your small business ready for a thriving email list and sure-fire automated marketing? Kit is going to become your new best friend. Here’s everything you need to know about Kit (formerly ConvertKit).
This email marketing software can help you grow your email list, manage the subscribers you already have, and make more money with your website–and that’s just the beginning. This post is going to cover all the amazing features Kit offers and why it should matter to you. Let’s jump right in!
What is ConvertKit?
Kit, formerly known as ConvertKit, is an email marketing platform that helps online business owners and creators grow their email lists and automate their marketing campaigns. It offers customizable landing pages and sign-up forms, automated campaigns, and more.
Kit can help with selling digital downloads, e-commerce, courses, and membership platforms. If you’ve been looking for help with these, Kit is your answer! It is super user-friendly and has a not-too-steep learning curve.
Best Features of Kit
Creating Forms
A form is how your subscribers join your email list. If you use WordPress for your website, Kit has a plugin that you can use to easily add a form to your website. If you’re not using WordPress, don’t worry, Kit will still help you easily embed the form into your website.
You can customize your form and choose whether it should be inline (meaning it fits into your page’s existing content) or modal (meaning a new window pops up when your subscriber meets certain criteria, like clicking a button or scrolling through your website). The forms are completely customizable, so you can change the fonts, colors, and headings to create a form that matches your website branding flawlessly.
Creating Landing Pages
A landing page is similar to a form—it’s another way for subscribers to join your email list. But rather than having a box embedded in your website or pop-up from your website, a landing page is its own page, allowing you to put more content and design into it. Just like forms, landing pages are completely customizable. You can add one to WordPress using Kit’s plugin, or Kit can host the landing page for you.
Creating a Sequence
A sequence is a series of emails that are sent based on how a subscriber interacts with your website. Let’s say you have someone who subscribes to one of your multi-day courses. Rather than sending an email to that subscriber every day at a certain time, you can create a sequence in Kit to do it for you. You can create the content and the look of the emails, and you can also customize the timing of the emails and the order in which the emails are sent.
Sequences work hand-in-hand with automations, which we’ll discuss in the next section, so you can completely control when the emails are sent, what the content is, and who receives the emails.
Creating Automations
This is where Kit really shines. Automations allow you to fully customize and control who gets what email and when.
For example, let’s say you have two subscribers—one who is brand new and one who has been with you for a long time—and they both click on a new email course you are offering.
You can create an automation so that the new subscriber receives a welcome email along with the email course and the current subscriber receives an email thanking her for her continued support along with the email course. Both subscribers will have filled out the same form for the email course, but they will automatically receive different, customized emails. It’s pretty great.
You can create automations for just about everything, too, not just for sending emails. You can automatically tag subscribers, remove subscribers from email lists or tags, and move subscribers from one email list to another—all based on the subscriber’s actions on your website.
Counting Subscribers
Kit does not count subscribers more than once, which is important because the number of subscribers you have determines which plan you pay for. So no matter how much product a person buys or how many different email lists a subscriber signs up for, Kit only counts each individual subscriber.
Kit makes it easy to manage your subscribers by sorting and tagging them into different categories. You can see how often a subscriber interacts with your website and use tags to create different automations and sequences for different groups of subscribers.
Main Takeaways
- Kit is an email marketing platform that helps online business owners and digital creators grow their email lists and automate their marketing campaigns.
- Kit helps with creating forms, landing pages, email sequences, and automations. It also helps count and organize your subscribers through sorting and tagging.
- Kit offers a free plan for up to 10K subscribers. For the paid plan, it offers a 14-day free trial and after that, you can pay as low as $25/month for its services.
Everything You Need to Know About Kit (Formerly ConvertKit)
So that’s everything you need to know about Kit! Kit is so easy to use, but if you do have trouble, you can email customer support for help or live chat with someone for real-time help. Kit wants you to be successful!
You can try Kit for free for 14 days. Click here to sign up (and yes! I am definitely an affiliate for Kit because I love it so much.) I can’t wait for you to get started! Plus, make sure you’re following me on Instagram @iammichellegifford for more tips on growing a biz online.
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