The Big Secret to Promoting Your Biz Online
There are what seems like hundreds of different ways to promote your business online. So how do you know which strategies will be most effective? I know you don’t want to waste your time, especially if you’re just starting out. So, here is the big secret to promoting your biz online. This secret is what will make your business be built to last and help you grow way more quickly than you ever have before.
I have been in business for over 15 years now, and I’ve had to forge a path for most of my business journey. I had to keep guessing, trying, and failing in order to figure out what works and what doesn’t. All along the way, I learned one thing that matters most to me. It’s you. I care about you and the success of your business.
I want you to know that you can build a business while you have kids at home or whatever your situation may be. So, I like to share things like the big secret to promoting your biz online because I want you to find the answers and support you need in order to make your biz dreams come true!
So, what is the big secret to promoting your biz online? It is what I like to call the Iceberg Principle or my Money Maker Method. This is a principle I set up about a year ago when I thought about all of you and how you want to make more money doing what you love. (And make sure you aren’t wasting your time while figuring out how to do it.)
I know your time is very valuable, so I created this for you to give you that boost of confidence you need as a boss! I know I feel a lot more confident as a boss when I have a clear vision of what I need to do and where I am headed–even when unexpected twists and turns come up.
The Money Maker Method
My Money Maker Method is made up of 5 levels, with each one showing how it builds a strong foundation for your business. And of course, the levels stand for the word “money” because you know I’m a sucker for a good acronym!
I know there is a lot packed into this Iceberg Principle, so you can check out my podcast episode or my blog post about it where I talk about each level in more detail! But since this post is focused on promoting your business online I want to focus on the last level–why it is the last level of the iceberg.
My Money Maker Method is the big secret to promoting your biz online because I’ve heard from too many influencers or entrepreneurs that their businesses are solely on Instagram. I hate to break it to you, but Instagram is not a marketing or business strategy. You need to have that solid foundation and let your social media marketing be a support to that strategy.
That’s why “yell to your people” is the last level on the iceberg AND it’s the only one sticking up above the water. Because that’s all your followers and customers are seeing you produce. (Do you see why it’s an iceberg analogy now?) Your people aren’t seeing all the content planning and strategy behind it all, but you are. And that’s where your confidence/boss mentality and the solid foundation for your business are built.
The Best Ways to Promote Your Biz Online
Now that you know how important it is to set up a solid foundation for your business, we can move on to the best way to promote your business online. (But seriously, go check out my podcast episode about my Money Maker Method so you can get the full details on how to make this work for your biz!)
Top recommendations for promoting your biz online:
(The links on this list will take you to a blog post where you can learn more about how to get started with each one and how having it will help you make more money! I have done the trial and error already for you, so these posts are packed full of tips that really work and will grow your biz!)
These 9 things on this list are what I’ve used to grow my business and turn it into what it is today. I couldn’t be happier with where I’m at and I know you can feel this way too! It would be the most amazing thing for me if you could feel excited about what you’ve accomplished and all that you have planned for the future.
Let’s talk about why I have Instagram and TikTok on this list. I absolutely love Instagram. It is so great and you can really build a community of loyal followers (and customers) there. I added TikTok because I recently did an experiment where I focused on posting content on TikTok every day twice a day. And I was blown away by the results. I was able to grow my following in months in what took me YEARS to do on Instagram. Isn’t that crazy?
So, now is the best time to get on TikTok before there is more competition! Just really focus on your niche and use that to your advantage. TikTok’s algorithm will do the rest to make sure your content gets in front of the right people. I am so grateful to live in this day in age where we can grow our influence and business this fast online!
How to Promote Your Biz Online
I’m not saying you need to start all 9 of these things today. But what I am saying is to pick one or two and get really good at them and then add more on as you feel ready to. I would probably start with YouTube and a website.
A website is super important for your biz because it is your home base. It shows you are serious about your business and you always have it to send people to in order to learn about your business and buy your products. If this is something you’re looking for, I have a team of experts who can help! Check us out HERE. We would LOVE to turn your dream website into a living breathing place on the web!
YouTube is a great place to start as well because it can make your content strategy something you love to think about rather than something you keep putting off. I recommend making YouTube your core piece of content because you can take the content from your YouTube video and replicate it in almost all the other places. (Subscribe to my YouTube channel HERE to get more tips about how to use it to grow your biz!)
I can post a YouTube video, and then extract the audio and turn it into a podcast episode. Then, I can use the transcript from that same audio and turn it into a blog post. And I can make pins to go on Pinterest that will take them to my blog post. I can even take a shorter clip of the video and turn it into a reel on Instagram or a video for TikTok. And lastly, you can advertise your new Youtube video, blog post, or podcast episode through your email or text marketing.
Isn’t that amazing? We just covered NINE places for you to market your content from one video!! I think that is so mind-blowing. And if you can set up your marketing and content strategy this way, you will be thanking yourself every day after. Think about how much time and brain power this will save you! And you’ll grow so much faster because you’re covering so many different platforms!
I like to call this wonderful content strategy my Core Content Code. It will simplify your content planning without sacrificing how effective you can be! It is seriously so amazing! I can’t wait for you to use it for your own biz. And of course, I am here if you have any questions! You can learn more about how to use the Core Content Code for your business HERE.
The Big Secret to Promoting Your Biz Online
Alright, biz sister, that is the big secret to promoting your biz online! I have tons more secrets on the best ways to grow your business without getting burnt out, so I hope you follow along! You can follow me on Instagram @iammichellegifford and on TikTok @iammichellegiffor. And you can catch my weekly podcast episodes here. I hope we can chat soon! If you ever have any questions, feel free to dm me and I’ll send you a message back!
Other posts you will love:
- 10 Tips for Working from Home
- Why Digital Marketing is Important for Small Businesses
- 6 Ways to Start Thinking Like a Boss